How Law Firms Use inblog to Turn Search Traffic Into Consultations
People with a legal problem rarely start by calling a lawyer. They start by searching: "can my landlord keep my deposit for cleaning," "what happens at a first DUI hearing," "how is child support calculated." The firm that answers those questions clearly is often the one they contact.
Paid clicks for legal keywords are among the most expensive in search advertising, and the traffic stops when the budget does. An article that ranks for the right question keeps bringing in potential clients for years. This guide covers what a law firm blog should publish, how inblog helps you run one, and how to tell whether inblog is the right fit for your firm.
Write the answers you give in consultations
Your best topics are already in your intake calls. Ask your intake staff to list the questions they hear most often, then turn each into a post. Most firms end up with a mix like this:
"What happens next" posts: the stages of a divorce, a criminal case, or an immigration petition, with typical timelines
Decision posts: "Should I settle or go to trial?" and "Do I need a lawyer for small claims?"
Cost posts: how your fees work and what drives the total
Attorney profiles: experience, practice areas, and notable matters you can share
Group posts by practice area with categories, so a reader who lands on one divorce article can find the rest. That also helps search engines understand which areas your firm covers.
What inblog takes care of
Your blog on your firm's domain
inblog connects to a subdomain such as blog.yourfirm.com, a subdirectory such as yourfirm.com/blog, or a root domain. Your main website stays as it is. The rankings and links your articles earn build up your firm's domain instead of a third-party platform. See how to connect a domain.
Search setup without a developer
Sitemaps, meta tags, and structured data are created for every post automatically. Connect Google Search Console, and the dashboard shows the search terms that bring people to each article and where it ranks. Visits from AI assistants such as ChatGPT are counted as search traffic too, so you can see whether those tools are sending you readers.
A consultation form matched to each article
Someone reading about child custody is not looking for your corporate practice. With inblog, each post can carry its own form, so the custody article can ask, "Tell us about your custody situation," and the business formation article can offer a checklist download. Your team gets an email for every submission, and leads can be exported or sent to your CRM through Zapier. See how in-post forms work.
Bylines and access for everyone involved
Each attorney can publish under their own name and photo, and a post can list more than one author. If you work with freelance writers or an agency, give them the Author role. They can only edit the posts assigned to them, and your settings and other posts stay out of reach.
Stay within attorney advertising rules
Bar rules apply to blog posts the same way they apply to ads. In the US, the ABA Model Rules prohibit false or misleading statements about your services (Rule 7.1) and limit when you can call yourself a certified specialist (Rule 7.2(c)). Many states add their own requirements. Avoid promising outcomes, label past results as examples, and add a short note that the article is general information, not legal advice.
Firms already publishing on inblog
Most of our law firm customers today are in Korea, including Ehyun, Sugar Square, Minwho, Taeha, Kim & Partners, and Dndn. Each link opens a blog built on inblog.
Sugar Square's articles have appeared as cited sources in Google's AI answers for legal questions. Ehyun runs inblog alongside its Naver blog to reach readers on both Google and Naver. Both firms described how they work in interviews (in Korean): Ehyun and Sugar Square.
When inblog is not the right fit
inblog is a blog, not a website builder or a practice management tool. Keep your main site, client portal, and case management where they are, and use inblog for articles. If your firm gets all of its work through referrals and doesn't plan to publish regularly, a blog may not be worth the effort yet.
Getting started
Every new blog includes a 14-day free trial, and no credit card is required. Paid plans start at $39 per month. See pricing. If you already have posts on Ghost or in a CSV file, you can import them from the dashboard. For WordPress, Medium, and other platforms, our team handles the migration for paying customers. Read the migration guide.
Frequently asked questions
Can we separate posts by practice area?
Yes. Use categories for each practice area. Readers can browse a whole area, and each category gets its own page.
Does inblog write the content for us?
No. Your attorneys or your agency write the articles. If you need writing help, we can introduce agencies and freelancers we have worked with.
Do we have to leave our current website?
No. Most firms keep their website and connect inblog as blog.yourfirm.com or yourfirm.com/blog.