Do I need a blog for my business? (2025)

If you’re running a business, you’ve probably heard the talk about blogging. Some people swear by it, while others aren’t so sure.

But let me ask you a question: Have you ever Googled something and found a blog post that answered your exact question? Or maybe you read a blog that made you trust a brand and made you want to buy from them?

That’s the power of blogging.

You might be wondering, "But do I really need a blog for my business?" The short answer: Yes. And here’s why.

1. Helps you get found on Google

Let’s be honest, we all rely on Google to find answers to our questions. Whether you’re searching for "best coffee beans"or "how to improve website design", Google is your go-to.

But here’s the thing: Google loves fresh content. It thrives on pages that answer people's questions in detail, and guess where your blog can come in? It’s the perfect way to keep adding that content.

Another crucial aspect of your SEO strategy is understanding whether you should choose a subdomain or a subdirectory for your blog. To learn more about this, check out our article Subdomain vs Subdirectory: Which One is Better for SEO and Why? (2025).

Example: Let's say you're a coffee roaster. You write a blog about the differences between light and dark roast coffee. If someone searches "What’s the difference between light and dark roast?" your blog could pop up in search results, leading them straight to your website.

And if your blog answers their question, they might be interested in buying coffee from you. That’s SEO in action.

Google isn’t just looking for any content—it’s looking for relevant, keyword-rich, updated content. If you’re consistently posting valuable information that your customers care about, your website will start ranking higher on search engines, driving more organic traffic your way. More traffic equals more potential sales. Simple, right?

2. You position yourself as an expert

Blogging is an excellent way to demonstrate that you know your stuff. Think about it—whenever you share helpful, insightful, and well-researched content, you're positioning yourself as an authority in your field. By providing valuable information, you build credibility and gain the trust of your audience, which can lead to more customers.

Here’s why blogging is effective in positioning you as an expert:

• Showcase your knowledge: Every time you publish a blog post that answers questions or provides solutions, you’re showing your audience that you understand the challenges they face. By offering practical advice or tips, you're not only educating them but also proving that you have the expertise to help them succeed.

• Establish trust: Trust is vital in any business. When you consistently produce high-quality content, your audience begins to rely on you as a reliable source of information. The more you share your expertise, the more people will see you as a credible authority they can trust. Trust leads to loyalty, and loyalty leads to more conversions.

• Build relationships: Blogging allows you to connect with your audience on a deeper level. When people read your posts, they get a sense of who you are and what you stand for. This connection helps you build strong relationships with potential clients, who will see you as someone they can turn to for advice or services.

Example: Imagine you run a digital marketing agency. You write blog posts on topics like “How to increase website traffic” or “Social Media Marketing tips for small businesses.” Each post demonstrates your in-depth knowledge, showing that you understand the specific needs of your target audience. Over time, potential clients start to turn to you for advice, and they begin to view you as the go-to expert in your field. As a result, they’re more likely to reach out to you because they trust your expertise.

Ultimately, your blog serves as a powerful tool for building authority and trust with your audience. It’s a great way to showcase your skills, prove your value, and convert visitors into loyal customers.

If you're looking for an easy platform to manage your blog, How to Use inblog can guide you through using this platform to get started without hassle.

3. It keeps customers coming back

When you post consistently on your blog, you’re giving your audience a reason to return. It’s like having an ongoing conversation with them. By offering fresh, valuable content on a regular basis, you’re creating an experience that keeps people engaged. If your content speaks to their needs, they’ll want to come back for more. Over time, this can lead to a loyal following that trusts you and looks forward to your next post.

Here’s why blogging helps you keep customers coming back:

• Consistency builds anticipation: When you publish new blog posts regularly, your audience knows they can count on fresh content from you. Whether it’s once a week or once a month, they’ll start anticipating your next post, creating a sense of excitement around your brand. This keeps your audience engaged and coming back to your site to see what’s new.

• Value-driven content: People return to blogs that offer them real value. Whether it’s expert tips, practical advice, or answers to common questions, the key is to consistently provide content that benefits your readers. When your audience finds your posts helpful, they’ll be more inclined to check in regularly for more insights.

• Foster relationships: The more you engage with your audience through regular blog posts, the more you build a relationship with them. As they start seeing you as a trusted resource, they’ll feel more connected to your brand. This connection fosters loyalty, which leads to repeat visits and ongoing engagement.

Example: Let’s say you’re a fitness coach, and you regularly post workout routines, healthy recipes, and tips for living a balanced lifestyle. Someone who’s interested in fitness might stumble upon one of your posts and find it useful. If they enjoyed the content, they’ll come back to see what new advice you’re sharing the following week. They’ll start relying on your expertise, and before long, they might decide to take the next step and sign up for your personal training sessions.

By providing value and maintaining consistency, you turn casual visitors into loyal followers who return time and again. And this kind of ongoing engagement is what helps you build long-term relationships with your audience, ultimately leading to more opportunities for conversions and business growth.

4. It’s low-cost and high-impact

You’re probably thinking, “Blogging sounds great, but I just don’t have the time or budget for it.” Well, here’s the good news: blogging is one of the most affordable and impactful marketing tools out there. You don’t need to spend a fortune to see great results.

Here’s why blogging is cost-effective yet powerful:

• Minimal upfront investment: If you already have a website, adding a blog is a simple and inexpensive task. Most website builders, like WordPress, Wix, and Squarespace, offer free templates that make setting up your blog a breeze. Your biggest investment is the time you spend writing the content, which can pay off hugely in the long run. If you’re just starting out, many platforms, like Inblog, offer affordable options that allow you to get going without needing a big budget.

• No need for expensive ads: Unlike traditional advertising methods—where you pay for every ad impression or click—blogging is free to publish. The content you create works for you 24/7, attracting visitors over time without requiring you to constantly pay for new ad campaigns. This makes blogging a great long-term strategy to build your brand and generate leads without a recurring expense.

• Affordable for any business: Starting a blog doesn’t require deep pockets. If you don’t yet have a website, you can get one up and running for as little as $120 per year, covering hosting and a domain name. In comparison to many other marketing channels, that’s a tiny investment for something that can help your business grow for years to come.

Example: Baked by Melissa: Founded in 2008 by Melissa Ben-Ishay, this bakery specializes in miniature cupcakes. Beyond their physical locations, they maintain a robust online presence, including a blog and active social media channels. They share baking tips, behind-the-scenes content, and engage with their audience through interactive posts. This strategy has helped them build a loyal customer base and expand their reach. 

This example illustrates how a small bakery can leverage blogging and social media to connect with customers, share valuable content, and differentiate itself in a competitive market.

To sum it up, blogging provides a great return on investment. It’s a low-cost, high-reward strategy that allows you to build your brand, drive traffic, and connect with customers—all with minimal upfront expenses. The impact blogging can have on your business is far greater than its cost.

If you're looking for the best blogging platform in 2025, check out our article on the 15 Best Blogging Platforms in 2025 to find the one that suits your needs

5. Blogs provide fresh, engaging content

We all know how social media posts can often feel like a flash in the pan—once they're shared, they get buried under the constant stream of new content. But a blog is different. It’s evergreen content that continues to deliver value long after it’s been published. While a social media post may only last a few hours or days in your followers' feeds, a blog post can keep working for you for months or even years.

Here’s why blogging provides fresh, engaging content:

• Evergreen value: Once you publish a blog post, it doesn’t disappear. People can discover it months or even years later, keeping the content relevant and impactful over time. Unlike social media, where posts quickly get buried, your blog remains accessible and discoverable by anyone looking for information on a specific topic.

• Consistent engagement: A blog offers a space to consistently engage with your audience. You can share valuable tips, behind-the-scenes stories, personal experiences, or news related to your industry—anything that keeps your audience interested and engaged. Regular blog posts provide new reasons for people to return to your site and stay connected with your brand.

• SEO benefits: Every blog post you write adds another page to your website, increasing the chances of appearing in search engine results. The more high-quality content you publish, the more opportunities you have to rank for different keywords and attract organic traffic. Even older posts can continue bringing in visitors long after they've been published.

Example: A good example of evergreen content is The Blog Starter's guide, "How to start a blog." Published several years ago, this post continues to rank high in search engine results pages (SERPs). It provides step-by-step instructions for beginners on everything from selecting hosting to setting up WordPress. Even though it was posted years ago, the post remains relevant, driving consistent traffic because it's regularly updated with the latest trends and tools. It still ranks highly for keywords like "how to start a blog" and "beginner blogging guide."

A blog also allows you to showcase your brand’s personality and expertise. Whether you’re sharing valuable information or telling stories about your experiences, your blog helps you stay top of mind with your audience and keeps them engaged. It’s an ongoing conversation with your customers that doesn’t fade away.

6. It helps you sell without being "salesy"

Let’s be honest—nobody enjoys being sold to directly. We’ve all experienced those moments when we feel pressured by a hard-sell pitch. But the beauty of blogging is that it allows you to talk about your products or services without coming across as pushy. Instead of focusing on making a sale, you can focus on delivering value and gently guiding your readers toward a solution that happens to involve your offerings.

Here’s how blogging lets you sell without being "salesy":

• Focus on providing value: The goal of blogging is to educate, inform, or entertain your audience. When you offer valuable content that genuinely helps your readers, you build trust. You’re not just pushing products or services, you’re solving problems, answering questions, or giving useful advice. Through this approach, readers will naturally start to see the value in what you offer.

• Subtle promotion: Rather than aggressively promoting your products, you can weave them into your content in a way that feels natural. You’re not telling your readers “Buy this now!” but instead, you’re showing them how your products or services can be part of the solution to their needs. This allows you to showcase your offerings without coming across as overly sales-driven.

• Create a relationship: Blogging helps you build a connection with your audience. The more you interact with them by providing helpful advice or sharing relatable stories, the more they’ll trust you. As they start to see you as an expert and a helpful resource, they’ll feel more comfortable exploring your products or services, making it easier for them to decide to buy when the time is right.

Example: Let’s say you sell home decor products. Instead of writing a post that aggressively pushes people to “Buy my couch!”, you could write a blog titled “How to style your living room like a pro.” In the post, you provide valuable tips on arranging furniture, selecting color schemes, and creating a cozy atmosphere. Throughout the post, you can subtly mention your products, like recommending your stylish couches or unique throw pillows as part of the solution. This way, you're helping your audience while gently guiding them toward making a purchase.

Blogging lets you engage with your audience in a way that feels authentic and non-salesy. You’re offering advice, solving problems, and building trust, all of which create a natural opportunity for you to introduce your products or services—without the hard sell.

7. It gives you insights into your audience’s needs

Blogging is a powerful tool for more than just sharing information with your audience—it also helps you gain valuable insights into what your readers truly care about. By tracking metrics like views, comments and shares, you can uncover which topics resonate most with your audience and use this information to refine your business strategy.

Here’s how blogging gives you a window into your audience’s needs:

• Track engagement: When you publish blog posts, the way your audience engages with the content can tell you a lot. Are certain posts getting more views or generating more comments? Are people sharing specific articles on social media? These are clear indicators of what topics or issues your audience is most interested in. By analyzing these patterns, you can better understand what your audience wants to learn about, what challenges they’re facing, and what solutions they’re looking for.

• Refine your content: Once you have a clearer idea of the types of content that resonate with your audience, you can create more posts that align with their interests. For example, if a blog post on "The best small business accounting software" gets lots of attention, you can write more content related to accounting tools, financial management, or small business resources. This ensures that your content remains relevant and valuable to your readers, keeping them engaged and coming back for more.

• Adapt your offerings: The feedback you get from blog engagement isn’t limited to content ideas—it can also help you identify gaps in your products or services. If you notice a pattern of readers frequently asking for solutions related to a particular issue, you can consider developing new offerings that address that need. Your blog serves as a real-time market research tool, giving you actionable insights into what your audience is craving.

By listening to the engagement on your blog, you can better align your content and products with your audience's preferences, ultimately providing more value and strengthening your relationship with them. It’s a direct way to shape your business strategy based on what your audience really wants.

8. It helps build your email list

If you’re not collecting email addresses, you’re missing out on one of the most powerful tools for growing your business. And here’s the good news—your blog can help you build your email list. By offering valuable resources and content on your blog, you can encourage readers to sign up for your emails in exchange for useful freebies like guides, checklists, or exclusive content.

With Inblog’s SEO-friendly CMS, you can easily integrate lead collection features into your blog, making it simple to capture email addresses and grow your list.

Here’s how blogging helps you build your email list:

• Offer valuable incentives: One of the best ways to grow your email list is by offering something your audience finds valuable. After publishing a blog post, you can create opt-in incentives like free downloadable resources—guides, templates, checklists, or ebooks, that readers can access in exchange for their email addresses. This not only gives them something useful, but also helps you collect contacts who are interested in your content.

• Seamless integration: Your blog is the perfect platform for integrating these email sign-up incentives. Strategically placed opt-in forms within your posts or at the end of articles can encourage visitors to sign up while they’re still engaged with your content. When readers are enjoying your blog, they’re more likely to want to receive updates, tips, and resources directly to their inbox.

• Build relationships over time: Once you’ve collected email addresses, you can continue nurturing those relationships by sending out regular updates, newsletters, or exclusive offers. Your email list becomes a direct line to your audience, allowing you to communicate with them on a more personal level. The more you connect with them, the more likely they are to convert into loyal customers or clients.

Example: Liz Falcigno, the founder of The Clean Eating Couple, offers a free 7-day meal plan as an incentive for readers to subscribe to her newsletter. This meal plan includes healthy recipes and a grocery shopping list, providing immediate value to subscribers. By offering this free resource, Liz successfully converts casual readers into engaged subscribers, fostering a loyal audience interested in her nutritious recipes and wellness tips.

By strategically placing email opt-ins throughout your blog, you turn your readers into a growing list of engaged subscribers. These are people who are already interested in what you have to offer, making it easier to nurture them into loyal customers over time. Blogging not only helps you build your audience but also gives you the tools to stay connected with them long-term.

9. It improves your SEO

Blogging is one of the most effective ways to boost your website’s search engine optimization. By regularly creating and publishing blog posts, you can improve your site’s visibility on search engines like Google, making it easier for potential customers to find you.

Here’s how blogging helps improve your SEO:

• Increases fresh content: Search engines love fresh, relevant content. When you publish new blog posts, it signals to Google that your website is active and regularly updated. This can help improve your search engine rankings, making your website more likely to appear in search results for relevant queries.

• Target long-tail keywords: Blogging gives you the opportunity to target long-tail keywords—specific, niche phrases that your audience is searching for. Instead of trying to rank for highly competitive keywords, you can create blog posts that address less competitive, long-tail queries. For example, instead of simply targeting “home decor,” you could write about “affordable home decor for small apartments.” These long-tail keywords may have lower search volume, but they’re often easier to rank for and can attract more qualified visitors.

• Internal linking opportunities: When you create a blog, you have the chance to link to other pages on your website. These internal links help search engines crawl and index your site more effectively, improving the overall SEO structure. Additionally, linking to older blog posts from new content can keep your older posts relevant and boost their performance in search results.

By creating valuable blog content, you’re not only building a connection with your audience but also improving your search engine rankings. Blogging helps you reach new customers, attract more organic traffic, and ultimately, grow your business. It’s a win-win for both your audience and your SEO efforts.

How to start blogging for your business

So, now you know that a blog can do wonders for your business, right? But, how do you actually get started with blogging for your business? It’s not just about writing a couple of posts and hoping for the best. There’s a bit of strategy involved to make sure your blog works for you.

Let me walk you through the steps!

1. Figure out what to write about

First things first, you need to decide what your blog is going to be all about. When it comes to creating valuable content, relevance is everything. You want to make sure you’re answering questions that your audience is already asking.

Let’s say you’re running an eco-friendly product business—your audience would be interested in topics like "How to reduce plastic waste" or "Best sustainable products for daily use." These are the types of blog posts that will attract people who are interested in what you’re selling. Plus, don’t forget to do some keyword research! Using tools like Ahrefs, SEMrush, or InPages can help you discover those high-traffic keywords. InPages is especially great for spying on your competitors' keyword rankings, giving you valuable insights into what’s working in your industry.

This allows you to create blog posts that align with what people are searching for, meeting their needs and driving traffic to your business.

2. Set clear metrics for success

How will you know if your blog is actually working for your business? That’s where setting up metrics comes in. You need to track things like how many people are reading your posts, how long they’re sticking around, and if they’re taking action (like signing up for your email list or buying something from your store).

Here are a few key metrics to keep an eye on:

• Traffic: How many people are visiting your blog?

• Engagement: Are people commenting, sharing, or spending time reading your posts?

• Conversions: Are visitors clicking on your call-to-action and signing up for your email list or making a purchase?

• Bounce Rate: Are people leaving your blog quickly, or are they sticking around to explore more?

• Social Shares: Is your content being shared by others? That means it’s resonating with people!

Once you’ve got these metrics in place, you’ll know what’s working and where you need to improve.

3. Invest in the right tools

Blogging for business isn’t just about writing content—it’s about creating and sharing that content in the best way possible. That’s why investing in some solid blogging tools is key.

For example, platforms like Wix not only offer easy-to-use blog templates for designing your posts, but they also provide great analytics tools to track how your posts are performing.

You can also use InBlog, which is a great tool for integrating your content with SEO-friendly strategies.

Having the right tools will make your blogging process smoother and help you see what’s working—and what’s not.

4. Promote your blog

Writing great blog posts is only half the battle—getting people to actually read them is the other half. To attract traffic to your blog, you need to promote your posts on social media, email, and other channels.

Here’s how you can promote your blog:

• Social Media: Share your blog posts on your social media channels, targeting platforms where your audience spends their time (Instagram, Facebook, Twitter, LinkedIn, etc.).

• Email Marketing: Send out newsletters to your email subscribers featuring your latest blog content.

• Collaborations: Team up with other businesses, influencers, or bloggers for cross-promotion. You write a guest post for their blog, and they link back to yours.

• SEO Optimization: Make sure your blog posts are optimized for Google so people can find them when searching for related topics.

• Paid Ads: If you want to take it up a notch, consider using paid advertising on Google or social media to drive traffic to your blog.

The more ways you share your blog content, the more people will see it—and the more likely they are to become loyal readers.

5. Repurpose your content

Repurposing content is a game-changer! Why stick to just one format when you can turn your blog posts into other types of content? If you’ve written a blog post, consider turning it into an Instagram story, a video for TikTok or YouTube, or even a podcast episode. This helps you reach different segments of your audience and keeps them engaged across multiple channels.

For instance, let’s say you write a detailed blog post on "The best sustainable business practices." You can create a short video highlighting the key points, share it on Instagram, and then drive traffic back to the full blog post for more information. Repurposing your content in creative ways is a smart way to maximize its impact.

If you're thinking about adding a blog to your website, you can start by reading our Simplest Guide to Adding a Blog to Your Website to help you get started easily.

Ready to start blogging for your business?

Starting a blog for your business is one of the best decisions you can make, and now you have a roadmap to get going! Whether it’s figuring out your blog’s focus, setting goals, or finding ways to promote your content, every step is designed to help you attract more visitors, build trust with your audience, and ultimately grow your business.

Just remember: blogging is a marathon, not a sprint. It may take time to see the results you’re hoping for, but with consistency and the right strategy, your blog will become a powerful tool in your business’s success.

So, are you ready to start blogging?

Go ahead and start writing your first post with Inblog !