Keeping up with SaaS trends can feel overwhelming. Whether you're working on better outreach, building a growth machine, or scaling a product-led business, the right blogs can make all the difference.
They’re like getting advice from someone who’s been there, without needing to book a call.
To save you time and guesswork, I’ve put together a hand-picked list of the most useful SaaS blogs to follow in 2025, organized by role and goal.
Before we dive in, here’s what top SaaS blogs tend to have in common:
Consistent publishing schedule (Google loves fresh content for SEO rankings)
Actionable tips over generic advice
Data-driven content (backed by metrics, not just opinions)
Original insights from founders, operators, or analysts
Alright, let’s dive in.
If you’re building a lean, remote sales team, Close’s blog is a must-read:
Packed with practical advice from Steli Efti and the Close team.
Shares actionable insights to supercharge your sales processes.
Covers cold emailing strategies, sales scripts, and optimizing SDR performance.
Provides real-world advice you can apply immediately.
Offers high-impact templates and no-nonsense guidance from experienced sales pros.
Helps you refine your sales tactics or scale your efforts with practical tools.
Topics: Sales, Email marketing, SMS marketing, SaaS start-ups, SaaS sales, SaaS marketing & cold calling
Must-read:
For B2B sales pros looking to stay ahead, GTMnow is your go-to source:
Formerly known as Sales Hacker, now focused on SaaS sales insights.
Combines community-driven insights with expert advice, like Reddit meets Harvard Business Review.
Shares innovative strategies, cold outreach frameworks, and the latest in CRM and AI tech.
Offers in-depth posts on cutting-edge sales techniques and AI-powered workflows.
Equips you with the tools and knowledge to optimize your sales process in the digital age.
Topics: Sales, SaaS sales, CRM, automation, lead generation, B2B SaaS, SaaS businesses, training & coaching
Example: “How I use real-time AI to cut my follow-up time by 67%” – A game-changer for anyone looking to automate and optimize their follow-up process using AI.
Best for businesses, content marketers, and anyone looking to improve their SEO:
Straightforward advice on blogging and SEO, with no fluff.
Shares practical insights to help businesses get the most out of their blogs.
Covers everything from blog setup basics to advanced SEO techniques.
Posts are actionable, letting you make improvements immediately.
Focuses on real-world advice that helps businesses succeed online.
Examples:
If you want sales advice that actually works, Gong is the blog for you:
Packed with insights from real sales conversations.
Analyzes millions of calls to turn raw data into actionable strategies.
Offers advice that’s backed by proof, not guesswork.
Focuses on what actually works in sales, minimizing fluff.
Helps with refining your pitch, coaching your team, or closing deals faster.
Provides data-driven clarity for more effective sales results.
Why follow:
It's like having a sales coach who’s listened to thousands of reps in action and knows exactly what separates good from great. The best part? Every insight is backed by cold, hard numbers.
Try this post: “5 Elements of a winning sales pitch” – A breakdown of what top-performing reps do differently, based on real call data.
For SaaS teams focused on sustainable growth, SuperOffice’s blog is a must-read:
Offers forward-thinking, deeply researched, and actionable growth content.
Focuses on customer retention, loyalty, and long-term growth.
Provides data-backed guides to drive consistent, healthy expansion.
Shows how customer-centric strategies impact real growth metrics.
Delivers practical insights to reduce churn and build stronger customer relationships.
Ideal for SaaS teams aiming to grow not just fast, but smart.
Example: “How SaaS teams grew 19.6% faster using customer-centric models” – A must-read for anyone looking to bake retention into their growth playbook.
If metrics like LTV, MRR, CAC, and NDR are your daily language, ChartMogul’s blog is a must:
The go-to resource for SaaS analytics, revenue metrics, and growth insights.
Helps turn complex data into clear, actionable decisions.
Breaks down how to use metrics to drive growth, spot churn risks, and optimize long-term value.
Supports founders, growth leads, and product teams in making smarter, data-informed moves.
Offers digestible guides even for those who aren’t hardcore data nerds.
Try this one : “A guide to customer-led growth (CLG) for SaaS leaders”
If you care about user feedback and building better SaaS experiences, Usersnap’s blog is a hidden gem:
Focuses on product iteration, customer experience, and actionable user feedback.
Covers bug tracking, feature validation, and feedback loops for continuous improvement.
Emphasizes customer-driven innovation in every post.
Offers practical guidance for product managers, UX designers, and customer success teams.
Acts as a playbook for creating products that improve with every release.
Don’t miss: “How AI is transforming user feedback” – A look at how AI tools are streamlining the way teams collect, analyze, and act on feedback.
If you want to improve lifecycle marketing, onboarding, or customer messaging, Inside Intercom is a must-read:
Shares thoughtful, well-designed content that’s easy to digest and apply.
Every post provides new, actionable ideas to try.
Experts in intent-based content, teaching you how to craft messaging that truly resonates.
Guides you on moving customers from signup to success effectively.
Example : “Customer retention strategies: 5 best practices & 6 strategies for low churn”
Part blog, part movement, SaaStr is essential for SaaS founders and operators:
Packed with lessons from SaaS leaders who’ve grown companies from $0 to $100M+ ARR.
Curated by Jason Lemkin, offering insights like sitting in on a founder panel.
Covers GTM strategy, team scaling, and growth tactics.
Delivers raw, honest, and practical wisdom, no clickbait.
Shares real stories and learnings from companies you admire and want to emulate.
Posts to check out:
If you want to convert more visitors and optimize your trial experience, Crazy Egg’s blog is a must-read:
Focuses on turning traffic into growth through CRO, UX, and onboarding improvements.
Founded by Hiten Shah, offering deep dives into why CTAs might not be working.
Provides actionable insights backed by testing and user behavior, not just theory.
Ideal for marketers, product teams, and anyone aiming to boost activation or retention.
Full of “aha!” moments to improve your user experience and conversions.
One to bookmark: “7 call to action examples you have never seen before”
For B2B SaaS marketers looking for practical growth strategies, this agency’s blog is a goldmine:
Focuses on SEO, paid acquisition, and demand generation with clear, jargon-free guidance.
Offers tactical guides and frameworks you can plug directly into your growth strategy.
Provides a behind-the-scenes look at how top-tier marketing teams operate.
Ideal for scaling your pipeline with smarter, more targeted content.
Every post delivers actionable insights you can implement right away.
Worth a look: “How to Use the Hub & Spoke Strategy in SaaS” – An awesome framework for building content that ranks and converts.
If metrics are your love language, Joel York’s blog is your go-to resource:
Explores SaaS business models and GTM strategies with depth and clarity.
Breaks down the mechanics of building, running, and scaling a SaaS company.
Offers practical frameworks you’ll actually want to use.
Brainy yet approachable, making complex concepts easy to digest.
Packed with insights on using data to drive strategy, not just fill dashboards.
Top reads:
If you want to build a repeatable, scalable sales system, Aaron Ross’s blog is great:
Shares the playbook that helped Salesforce grow into a giant.
Focuses on repeatable outbound sales systems that don’t overwhelm your team or leads.
Provides tactical, proven strategies for sustainable sales growth.
Ideal for founders and sales leaders seeking structure over hustle.
Accessible and actionable, even if you’re just starting to build your sales engine.
Must-read: “Booking sales meetings: Everything you need to know”
For smart, data-driven SaaS insights, Tomasz’s blog is a must-read:
Tomasz is a partner at Redpoint Ventures, sharing expertise from the startup investment world.
Covers topics like profit margins, customer acquisition costs, IPO trends, and AI’s impact on business models.
Provides data-rich, consistent, and highly relevant content.
Ideal for founders, operators, and anyone raising capital or navigating growth.
Offers practical insights to make informed strategic decisions.
Try this post: “The complete guide to SaaS pricing strategy”
If you want personal, actionable insights from a successful founder, Noah’s blog is a must:
Packed with real-life experiments from building AppSumo to $80M+ in revenue.
Covers marketing tests, productivity hacks, and mindset shifts.
Fun and useful, making complex lessons easy to apply.
Reads like advice from a brutally honest friend who’s been through the trenches.
Offers practical strategies for winning in business and growth.
Read next: “How I made $3.3M last year”
Best for global SaaS founders and followers of the India-SaaS ecosystem:
Focuses on the South Asian SaaS scene, especially India’s booming market.
Created by and for SaaS founders, offering perspectives often missed in Silicon Valley-centric discussions.
Covers real-world challenges of building a global SaaS company from India.
Shares stories on scaling from India to the US and beyond.
Explores cultural nuances in product-market fit across diverse markets.
Features podcasts with successful founders from fast-growing regional SaaS startups.
Popular reads:
“How Product-Market Fit Changes Between India and the US” – A deep dive into the subtle yet significant differences in how products resonate with these two diverse markets.
Best for CRM enthusiasts, SaaS sales teams, and digital transformation followers:
Not just a CRM platform, Salesforce’s blog offers deep insights for optimizing customer relationships and sales processes.
Covers AI, customer engagement, digital transformation, and more for the modern SaaS landscape.
Provides a comprehensive approach to tackling CRM, sales, and growth challenges.
Ideal for inbound marketing optimization and mastering outbound strategies.
Features in-depth articles on CRM, growth hacking, and sales strategies.
Emphasizes data-driven decision-making for scaling businesses.
Includes expert contributions from leaders like Jennifer Mercer, Jody Farrar, Michael Rivo, Brian Costa, and Enrique Ortegon.
Example : “Twitter Shares How Brands Succeed With Social Media in a Crisis” – Insights on leveraging social media for brand success, especially in turbulent times.
Best for SaaS startup founders, content marketers, and small business owners:
Groove’s blog reaches 250k+ subscribers, offering insights from a successful SaaS startup.
CEO Alex Turnbull shares real stories from growing Groove from zero to $10M ARR.
Provides authentic lessons on scaling a SaaS startup.
Focuses on content marketing and customer service strategies.
Features contributions from Alex Turnbull, Erika Trujillo, Melissa Rosen, and Nick McCreath.
Example : “How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours”
Best for customer success teams, SaaS marketers, and sales leaders:
Totango’s blog offers practical insights on creating impactful customer journeys.
Covers customer health, marketing automation, and SaaS trends.
Emphasizes customer loyalty and success.
Provides insights on social media, customer service, and data-driven marketing.
Written by experts like Mia Jacobs and Guy Nirpaz.
Popular Posts:
Best for SaaS founders, VC enthusiasts, and tech innovators:
Andreessen Horowitz (a16z) blog offers insights from a leading venture capital firm backing bold tech entrepreneurs.
Covers SaaS, tech, and emerging markets like crypto and fintech.
Provides insightful content from top VCs on the future of SaaS.
Focuses on tech trends, marketing, and startup strategies.
Notable contributors include Marc Andreessen and Ben Horowitz.
Example : “ How Much Should I Invest In RevOps (Revenue Operations)? “
Best for: Bloggers, Content Creators, and Marketers
Feather's blog is packed with actionable insights and proven strategies to help you level up your content game. Whether you’re looking to increase traffic, improve SEO, or streamline your content creation process, their articles cover a wide range of topics to support your journey.
Proven tips to boost engagement and blog traffic
Content creation strategies for greater efficiency and impact
SEO best practices to optimize your blog and improve rankings
Keyword research tactics for driving more visitors to your posts
Tools and resources to help you create and analyze your content more effectively
Content repurposing ideas to get more value from what you already create
Examples :
The best SaaS blogs share one trait: they’re built by people who’ve actually done the work. Whether you’re scaling to $10M ARR or just trying to launch your MVP (minimum viable product) , reading the right blog once a week can make you sharper and faster.
Pick 3–5 that align with your current goals. Bookmark them. Subscribe. Then carve out 30 minutes minimum weekly to absorb + apply.
1️⃣
Q. What is a SaaS blog?
A. A SaaS blog is a content hub created by a SaaS (Software-as-a-Service) company or expert.
It typically shares industry trends, growth strategies, product insights, and customer acquisition tactics to help SaaS professionals scale their businesses. These blogs can also boost a company’s SEO and establish thought leadership.
2️⃣
Q. Why should I follow SaaS blogs?
A. Following SaaS blogs gives you access to real-time insights, tested frameworks, and expert strategies, without paying for a course or consulting session.
It’s one of the easiest ways to stay ahead in areas like product-led growth, B2B sales, SEO, customer retention, and go-to-market planning.
3️⃣
Q. How do SaaS blogs help with marketing and growth?
A. Great SaaS blogs offer:
Proven playbooks on lead generation and content strategy
Data-driven tactics for conversion rate optimization (CRO)
Case studies on scaling ARR (Annual Recurring Revenue)
SEO tips for long-term organic growth
Insights into tools like CRMs, analytics platforms, and automation workflows
4️⃣
Q. What are the top traits of a high-quality SaaS blog?
A. The best SaaS blogs have:
Original, first-hand insights from operators and founders
Actionable content, not vague theory
Consistent publishing schedules (great for SEO)
Data-backed examples and metrics
Clear focus on a target reader: founders, marketers, product teams, etc.
5️⃣
Q. Are these SaaS blogs suitable for beginners?
A. Yes. Many blogs like InBlog, Crazy Egg, and Groove publish beginner-friendly guides on SEO, content marketing, and SaaS fundamentals. Others, like ChartMogul or Tomasz Tunguz, are more advanced but still accessible if you're eager to learn.
6️⃣
Q. How often should I read SaaS blogs?
A. At least once a week. Pick 3–5 blogs that align with your current challenges (example : sales, product growth, content marketing). Reading consistently helps you internalize strategies, discover new tools, and stay updated on fast-moving trends.