Keeping up with SaaS trends can feel overwhelming. Whether you're working on better outreach, building a growth machine, or scaling a product-led business, the right blogs can make all the difference.
They’re like getting advice from someone who’s been there, without needing to book a call.
To save you time and guesswork, I’ve put together a hand-picked list of the most useful SaaS blogs to follow in 2025, organized by role and goal.
Before we dive in, here’s what top SaaS blogs tend to have in common:
Consistent publishing schedule (Google loves fresh content for SEO rankings)
Actionable tips over generic advice
Data-driven content (backed by metrics, not just opinions)
Original insights from founders, operators, or analysts
Alright, let’s dive in.
If you're building a lean, remote sales team, Close’s blog is a treasure trove of practical advice. Led by Steli Efti, the team at Close shares actionable insights that can supercharge your sales processes. From cold emailing strategies to sales scripts and optimizing SDR performance, the blog is packed with real-world advice you can apply right away.
Why follow: Get your hands on high-impact templates and no-nonsense advice from seasoned sales pros who’ve been in the trenches. Whether you’re looking to refine your sales tactics or scale your efforts, Close gives you the tools to take action.
Topics: Sales, Email marketing, SMS marketing, SaaS start-ups, SaaS sales, SaaS marketing & cold calling
Must-read:
Formerly known as Sales Hacker, GTMnow is the place for B2B sales professionals who want to stay ahead of the curve. It’s like a mix of Reddit’s community-driven insights and Harvard Business Review’s expert advice, all tailored to the world of SaaS sales. GTMnow is where you'll find innovative strategies, cold outreach frameworks, and the latest in CRM and AI tech.
What to expect: Expect to read in-depth posts on everything from cutting-edge cold outreach techniques to the newest AI-powered sales workflows and CRM strategies. GTMnow’s content is built to equip you with the tools and knowledge to optimize your sales process in the digital age.
Topics: Sales, SaaS sales, CRM, automation, lead generation, B2B SaaS, SaaS businesses, training & coaching
Example: “How I use real-time AI to cut my follow-up time by 67%” – A game-changer for anyone looking to automate and optimize their follow-up process using AI.
Best for: Businesses, content marketers, and anyone looking to improve their SEO
If you’re looking for straightforward advice on blogging and SEO, the Inblog’s blog might just be what you need. We focus on sharing practical insights to help businesses get the most out of their blogs, without the fluff. Whether you're starting your blog or aiming to grow your online presence, we’ve got tips and strategies to make your journey a little easier.
What’s special:
We cover everything from the basics of setting up your blog to advanced SEO techniques
Posts are designed to be actionable, helping you make improvements right away
We focus on real-world advice that helps businesses succeed online
Examples:
Gong isn’t just another sales blog, it’s a goldmine of insights pulled straight from real sales conversations. By analyzing millions of calls, Gong turns raw data into clear, actionable strategies that actually work in the field. If you like your advice with proof to back it up, this blog is for you.
Forget guesswork, Gong’s content is built on what actually works in sales conversations. That means less fluff, more results. Whether you're refining your pitch, coaching your team, or just trying to close deals faster, Gong helps you get there with data-driven clarity.
Why follow: It's like having a sales coach who’s listened to thousands of reps in action and knows exactly what separates good from great. The best part? Every insight is backed by cold, hard numbers.
Try this post: “5 Elements of a winning sales pitch” – A breakdown of what top-performing reps do differently, based on real call data.
Their blog is forward-thinking and full of deeply researched, actionable growth content. With a strong focus on customer retention, loyalty, and long-term growth, they provide SaaS companies with data-backed guides that help drive consistent, healthy expansion.
Their posts often highlight how customer-centric strategies impact real growth metrics and they don’t just talk about it, they show you how to do it.
Why follow: If you're serious about reducing churn and building stronger customer relationships, SuperOffice delivers the kind of insights you can put to work right away. Great for SaaS teams looking to grow not just fast, but smart.
Example: “How SaaS teams grew 19.6% faster using customer-centric models” – A must-read for anyone looking to bake retention into their growth playbook.
If acronyms like LTV, MRR, CAC, and NDR are part of your daily vocabulary, ChartMogul’s blog is going to be your new best friend. This is the go-to resource for SaaS analytics, revenue metrics, and everything in between. Whether you're reporting to investors or trying to better understand your growth levers, ChartMogul helps you turn complex data into clear decisions.
Beyond the numbers, they do a great job breaking down how to actually use metrics to drive growth, spot churn risks early, and optimize for long-term value.
Why follow: It's not just for finance folks, this blog helps founders, growth leads, and product teams make smarter, data-informed moves. Bonus: their guides are super digestible, even if you're not a data nerd (yet).
Try this one : “A guide to customer-led growth (CLG) for SaaS leaders”
Usersnap is a bit of a hidden gem but one worth bookmarking if you care about user feedback, product iteration, and customer experience. Their blog dives into how product and CX teams can build better SaaS experiences by listening to what users are actually saying (and doing something about it).
Expect smart takes on bug tracking, feature validation, and feedback loops with a strong focus on continuous improvement and customer-driven innovation.
Why follow: Great for product managers, UX designers, and customer success teams who want practical ways to close the feedback loop and build stuff people really love. It’s like having a playbook for creating products that improve with every release.
Don’t miss: “How AI is transforming user feedback” – A look at how AI tools are streamlining the way teams collect, analyze, and act on feedback.
If you want to get better at lifecycle marketing, onboarding, or just writing clearer customer messages, Inside Intercom is a must. The team shares thoughtful, well-designed content that’s super easy to digest and even easier to apply. It’s one of those blogs where every post gives you a new idea to try.
Why it’s great: They’re masters at intent-based content. You’ll learn how to create messaging that actually lands and how to guide customers from signup to success.
Example : “Customer retention strategies: 5 best practices & 6 strategies for low churn”
Part blog, part movement, SaaStr is packed with lessons from SaaS operators who’ve done it all, from $0 to $100M+ ARR. Curated by Jason Lemkin, it’s like sitting in on a panel with founders and growth leaders every week. Whether you’re refining your GTM strategy or scaling a team, this blog hits the mark.
Why it’s great: It’s raw, honest, and full of practical wisdom. No clickbait, just real stories and learnings from companies you know (and want to be like).
Posts to check out:
Need help converting more visitors? Or making your trial experience smoother? Crazy Egg’s blog is all about helping you turn traffic into actual growth. Founded by Hiten Shah, it dives deep into CRO (Conversion rate optimization), UX tweaks, onboarding flows, and why your CTAs might not be working.
Why it’s great: It’s full of “aha!” moments backed by testing and user behavior not just theory. Great for marketers, product folks, and anyone trying to boost activation or retention.
One to bookmark: “7 call to action examples you have never seen before”
This one’s from a performance marketing agency that really knows B2B SaaS. Their blog is full of deep, tactical guides on SEO, paid acquisition, and demand gen, without the jargon. You’ll get frameworks you can actually plug into your growth strategy.
Why it’s great: Every article feels like a peek behind the curtain of a top-tier marketing team. Perfect if you’re looking to scale up your pipeline with smarter, more targeted content.
Worth a look: “How to Use the Hub & Spoke Strategy in SaaS” – An awesome framework for building content that ranks and converts.
If metrics are your love language, you’ll feel right at home here. Joel York has been breaking down SaaS business models and GTM strategies since before it was cool. His blog dives deep into the mechanics of building, running, and scaling a SaaS company with frameworks you’ll actually want to steal.
Why it’s great: It’s brainy but approachable, and packed with insight on how to make data work for your strategy, not just your dashboards.
Top reads:
This is the playbook that helped Salesforce grow into a giant and it still holds up. Aaron Ross’s blog is all about building repeatable outbound sales systems that don’t burn out your team (or your leads).
Why it’s great: Great for founders and sales leaders who want structure, not just hustle. It’s tactical, proven, and super accessible, even if you’re just starting to build your sales engine.
Must-read: “Booking sales meetings: Everything you need to know”
Tomasz is a partner at Redpoint Ventures (company that invests money in startups to help them grow), and his blog is a go-to source for smart insights on the world of SaaS.
He shares his thoughts on everything from profit margins (the difference between how much a company earns and how much it costs to make a product) and customer acquisition costs to IPO trends (Initial Public Offering, when a company sells its shares to the public for the first time) and how AI is changing business models.
Why it’s great: Data-rich, consistent, and incredibly relevant for founders, operators, and anyone raising capital or navigating scale.
Try this post: “The complete guide to SaaS pricing strategy”
Noah’s blog isn’t your typical founder content, it’s personal, punchy, and full of real-life experiments from someone who built AppSumo to $80M+ in revenue. Whether he’s sharing marketing tests, productivity tricks, or mindset shifts, it’s always fun and useful.
Why it’s great: It reads like advice from a brutally honest friend who’s been through the trenches and figured out how to win.
Read next: “How I made $3.3M last year”
Best for: Global SaaS founders, India-SaaS ecosystem watchers
SaaSBoomi is the go-to blog for anyone interested in the unique dynamics of the South Asian SaaS ecosystem, particularly the booming SaaS scene in India. Created by and for SaaS founders, it provides a refreshing perspective that often gets overlooked in Silicon Valley-centric discussions.
What sets SaaSBoomi apart is its focus on the real-world challenges of building a global SaaS company from India. It shares stories about scaling from the Indian market to the US, dives into cultural nuances when it comes to product-market fit, and offers insights that help bridge the gap between these two distinct markets.
What’s special:
Stories on scaling from India to the US and beyond
Unique cultural takes on finding product-market fit in diverse environments
Podcasts featuring successful founders from fast-growing SaaS startups in the region
Popular reads:
“How Product-Market Fit Changes Between India and the US” – A deep dive into the subtle yet significant differences in how products resonate with these two diverse markets.
Best for: CRM enthusiasts, SaaS sales, Digital transformation
Salesforce isn’t just a leading CRM platform, it’s a powerhouse of insights for SaaS sales teams looking to optimize customer relationships and streamline processes. With a wealth of content covering AI, customer engagement, digital transformation, and more, it’s a go-to for anyone navigating the complex world of SaaS sales and marketing.
What makes Salesforce’s blog stand out is its comprehensive approach to tackling modern challenges in CRM, sales processes, and growth opportunities. Whether you’re interested in optimizing inbound marketing or mastering outbound strategies, this blog has something for everyone in the B2B SaaS space.
What’s special:
In-depth articles on CRM, growth hacking, and sales strategies
Focus on data-driven decision-making, especially for scaling businesses
Contributions from leading experts like Jennifer Mercer, Jody Farrar, Michael Rivo, Brian Costa, and Enrique Ortegon
Example : “Twitter Shares How Brands Succeed With Social Media in a Crisis” – Insights on leveraging social media for brand success, especially in turbulent times.
Best for: SaaS startup founders, Content marketers, Small business owners
With 250k+ subscribers, Groove is a top blog for SaaS startups and small businesses. CEO Alex Turnbull shares real stories from building Groove, growing it from zero to $10M in ARR (Annual recurring revenue).
What’s special:
Authentic insights into scaling a SaaS startup
Focus on content marketing and customer service strategies
Contributions from Alex Turnbull, Erika Trujillo, Melissa Rosen, Nick McCreath
Example : “How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours”
Best for: Customer success teams, SaaS marketers, and Sales leaders
Totango is a leading SaaS platform helping companies create impactful customer journeys. Their blog covers everything from customer health journeys to marketing automation, offering practical insights and case studies on SaaS strategies and trends.
What’s special:
Focus on customer loyalty and success
Insights on social media, customer service, and data-driven marketing
Written by experts like Mia Jacobs and Guy Nirpaz
Popular Posts:
Best for: SaaS Founders, VC Enthusiasts, and Tech Innovators
Andreessen Horowitz, or a16z, is a leading venture capital (money invested in young companies that have high potential) firm that invests in bold entrepreneurs shaping the future with technology. After Marc Andreessen’s Pmarca Blog, he teamed up with Ben Horowitz to create this influential platform, which dives deep into SaaS, tech, and emerging markets like crypto and fintech.
What’s special:
Insightful content from top VCs (leading investors who specialize in funding startups) on the future of SaaS
Focus on tech trends, marketing, and startup strategies
Notable writers: Marc Andreessen, Ben Horowitz
Example : “ How Much Should I Invest In RevOps (Revenue Operations)? “
Best for: Bloggers, Content Creators, and Marketers
Feather's blog is packed with actionable insights and proven strategies to help you level up your content game. Whether you’re looking to increase traffic, improve SEO, or streamline your content creation process, their articles cover a wide range of topics to support your journey.
What you’ll find:
Proven tips to boost engagement and blog traffic
Content creation strategies for greater efficiency and impact
SEO best practices to optimize your blog and improve rankings
Keyword research tactics for driving more visitors to your posts
Tools and resources to help you create and analyze your content more effectively
Content repurposing ideas to get more value from what you already create
Examples :
The best SaaS blogs share one trait: they’re built by people who’ve actually done the work. Whether you’re scaling to $10M ARR or just trying to launch your MVP (minimum viable product) , reading the right blog once a week can make you sharper and faster.
Pick 3–5 that align with your current goals. Bookmark them. Subscribe. Then carve out 30 minutes minimum weekly to absorb + apply.
1️⃣
Q. What is a SaaS blog?
A. A SaaS blog is a content hub created by a SaaS (Software-as-a-Service) company or expert.
It typically shares industry trends, growth strategies, product insights, and customer acquisition tactics to help SaaS professionals scale their businesses. These blogs can also boost a company’s SEO and establish thought leadership.
2️⃣
Q. Why should I follow SaaS blogs?
A. Following SaaS blogs gives you access to real-time insights, tested frameworks, and expert strategies, without paying for a course or consulting session.
It’s one of the easiest ways to stay ahead in areas like product-led growth, B2B sales, SEO, customer retention, and go-to-market planning.
3️⃣
Q. How do SaaS blogs help with marketing and growth?
A. Great SaaS blogs offer:
Proven playbooks on lead generation and content strategy
Data-driven tactics for conversion rate optimization (CRO)
Case studies on scaling ARR (Annual Recurring Revenue)
SEO tips for long-term organic growth
Insights into tools like CRMs, analytics platforms, and automation workflows
4️⃣
Q. What are the top traits of a high-quality SaaS blog?
A. The best SaaS blogs have:
Original, first-hand insights from operators and founders
Actionable content, not vague theory
Consistent publishing schedules (great for SEO)
Data-backed examples and metrics
Clear focus on a target reader: founders, marketers, product teams, etc.
5️⃣
Q. Are these SaaS blogs suitable for beginners?
A. Yes. Many blogs like InBlog, Crazy Egg, and Groove publish beginner-friendly guides on SEO, content marketing, and SaaS fundamentals. Others, like ChartMogul or Tomasz Tunguz, are more advanced but still accessible if you're eager to learn.
6️⃣
Q. How often should I read SaaS blogs?
A. At least once a week. Pick 3–5 blogs that align with your current challenges (example : sales, product growth, content marketing). Reading consistently helps you internalize strategies, discover new tools, and stay updated on fast-moving trends.