How to Use Notion to Blog: Step-by-Step Guide

Notion? You know it. It started as your notetaking app and morphed into an everything workspace.

But is it also worth it for blogging? Let’s find out!

You'll learn:

• The specific pros and cons of Notion for blogging

• A step-by-step process to create your Notion blog

• How to overcome Notion's limitations with Inblog

• Real success stories from businesses using this approach

Pros and Cons of Using Notion to Blog

Notion powers much of what we do at Inblog. We're fans, but we're also realistic about where it excels and falls short for bloggers.

Pros: Why Creators Love Notion

All-in-one organization: Notion excels at content management. Create a database for posts, categorize with tags, filter by status, and track everything from draft to publication in one dashboard.

Collaboration made simple: Real-time editing and commenting make teamwork hassle-free. Invite writers, editors, and designers into your workspace with customizable permission levels.

Templates save time: Create blog post templates with pre-built sections for consistent structure. Drop in your content and avoid starting from scratch every time.

Flexible content creation: The block-based editor handles text, images, embeds, and more. Rearrange sections with simple drag-and-drop.

Cost efficiency: Notion's free plan offers enough for most bloggers. Even paid plans are affordable compared to dedicated blogging platforms.

Cons: Where Notion Falls Short

SEO features: While Notion offers basic SEO capabilities like clean URLs and meta descriptions, it lacks many modern SEO features needed for competitive ranking.

Design constraints: Notion provides limited design flexibility compared to platforms like WordPress with its vast theme ecosystem.

No built-in analytics: Notion doesn't provide native tools to monitor blog performance metrics such as traffic, engagement, and audience demographics.

Potential overwhelm: Notion's flexibility and abundance of features can create a steeper learning curve for new users setting up a blogging system but it’s also true for most other blogging platforms (not Inblog ofc).

Lead gen features: Notion has no native capability to create forms for capturing leads or converting readers into customers.

Despite these limitations, Notion remains an excellent foundation for blogging. The key is knowing how to set it up right and when to bring in specialized tools to fill the gaps.

How to Blog Using Notion: A Step-by-Step Guide

Turning Notion into a blogging platform takes just a few strategic steps. Here's how to set up your system:

Step 1: Create Your Content Database

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Start by building a master database to manage all your blog posts:

1. Click "+ New page" in your Notion sidebar

2. Select "Table - Database" from the templates

3. Name it "Blog Posts" or "Content Calendar"

4. Add essential properties:

   • Status (select: Idea, Draft, Editing, Published)

   • Categories/Tags (multi-select)

   • Author (person)

   • Publish Date (date)

   • Featured Image (files & media)

Step 2: Set Up Your Dashboard Views

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Create multiple views of your database to manage workflow:

1. Table view: See all posts with key details

2. Kanban board: Visualize content progression through stages

3. Calendar view: Plan your publishing schedule

4. Gallery view: Browse posts with featured images

Step 3: Create Post Templates

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Save time with standardized templates:

1. Add a new page to your database

2. Create your post structure with sections like:

   • Title

   • Meta description

   • Keywords

   • Introduction

   • Main sections

   • Call to action

3. Scroll down past the database properties

4. Click on "Create a template" link

5. Name your template and add your content

6. Click the back button to return to your database

Step 4: Develop Your Content

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Write and refine your posts directly in Notion:

1. Add a new item to your database

2. Apply your template

3. Draft your content using Notion's formatting tools

4. Add images, embeds, and other media

5. Move through your workflow stages as you complete each step

Step 5: Publish Your Content

Two options for getting your content online:

Option 1: Direct publishing from Notion

1. Open your completed post

2. Click "Share" in the top-right corner

3. Toggle "Share to web"

4. Adjust settings (search engine indexing, allow duplication)

5. Copy and share your public link

Option 2: Export to another platform

1. Copy your content (Notion automatically converts to Markdown)

2. Paste into your publishing platform of choice

3. Adjust formatting as needed

4. Add SEO elements and metadata

5. Publish

While these steps will get your basic Notion blog running, you'll quickly notice the limitations. Let’s see how you can overcome them. 

Extending Notion's Blogging Capabilities with Inblog

To overcome some of the inherent limitations of using Notion alone for blogging, a thriving ecosystem of third-party services has emerged. 

Platforms like Inblog are specifically designed to take content created and managed within Notion and transform it into a fully functional blog or website. Here’s how: 

1. Create content in Notion - Keep using the workspace you already know and love

2. Import to Inblog seamlessly - Transfer content with formatting intact

3. Publish with professional features - Gain SEO tools, lead capture, and analytics

4. Drive measurable results - Convert readers into leads and customers

Key Inblog Features that Enhance Your Notion Blog

Complete SEO Optimization: Inblog delivers Lighthouse scores of 90+, proper semantic structure, and auto-generated sitemaps to maximize your search visibility.

Custom Domain Integration: Connect your blog under your domain as a subdomain or subdirectory to build authority and present a professional brand experience.

Lead Generation Tools: Create customizable lead capture forms directly in your blog posts to convert readers into potential customers without technical expertise.

Enhanced Design and Experience: Customize your blog with templates, color presets, and typography options while maintaining a consistent brand identity.

Analytics and Tracking: Monitor performance with built-in analytics and Google Search Console integration to understand what content drives results.

Real Success: HyperHire's Journey with Inblog

HyperHire, a global talent recruitment service, faced a common challenge. Despite investing in content creation, they weren't seeing the traffic or conversions they expected.

Their initial approach relied on outbound marketing - cold emails and LinkedIn messages. But they needed a more sustainable channel for lead generation. They tried Ghost and WordPress but found both platforms difficult to set up and manage.

So, in the search for a simpler solution, HyperHire came across Inblog. Two features immediately stood out:

Notion integration. "Our team was already using Notion internally, so being able to edit and upload content directly from Notion was incredibly convenient," says Hyun.

User-friendly dashboard. "Having a dashboard that is easy to glance at without being overly complex was extremely beneficial."

The results? 

HyperHire set a modest goal: secure three leads within six months. The actual results far exceeded expectations.

Their blog now consistently drives organic traffic, with posts appearing in featured snippets within just 1-2 weeks of publication. According to Ahrefs, their blog generates an estimated traffic value of $570 per month - but the actual business value is significantly higher.

As Hyun notes, when they ask customers how they found HyperHire, "the majority respond that they discovered us through our blog."

Read the full customer story.

Beyond Notion: What Inblog Brings to Your Content Strategy

Notion transformed how you create content. Inblog transforms how you publish it.

By combining Notion's organizational power with Inblog's publishing capabilities, you get the best of both worlds: seamless content creation and professional publishing that drives real business results.

Inblog adds the SEO optimization, lead generation, professional design, and analytics that Notion lacks—all while maintaining the workflow you love.

Start your 14-day free trial today and turn your Notion content into a professional, lead-generating blog in minutes.