How to Use Inblog: A Step-by-Step Guide for Creating B2B Blog Posts

So you’ve heard of InBlog, maybe you’ve even signed up for the free trial and you’re wondering, “Okay... but how do I actually write a post that works?”

You’re not alone. InBlog was built for people just like you: marketers, founders, or teams who need to publish great content fast, without coding and without worrying about SEO setup.

Let’s walk through how to do it together !

Step 1: Define your content goal, before writing a word

Every blog post should serve a clear purpose. Before opening Inblog, ask yourself:

• Who is this post for? (Your ICP: Ideal Customer Profile)

• What do they need right now?

• How does our product or service help them?

• What action do I want them to take after reading?

Example:

Let’s say you work at a SaaS company that helps customer support teams track tickets more efficiently.

Instead of writing a generic post like:

“10 tips for better customer support”

You’d do better with something more strategic and focused like:

“How support teams can cut response times by 40% using smart tagging”

This post is clear, actionable, and speaks to a real problem. It’s also easier to rank for a focused keyword like “cut support response time” than a vague term like “customer support tips.”

Step 2 : Find the right keywords (and spy on competitors)

Before you start outlining your post, take a moment to research what your audience is actually searching for and what your competitors are already writing about.

Why this step matters:

• You'll create content people are already looking for

• You’ll avoid writing something that’s already been done 100 times

• You’ll out-rank competitors by finding gaps they missed

Tools you can use :

How to do it (quick & simple)

1. Start with a seed topic

Example: "Customer onboarding"

Type it into Ubersuggest or Ahrefs. Look for:

• Search volume (how popular it is)

• Keyword difficulty (how hard it is to rank)

• Related questions (great subheadings!)

2. Check what your competitors are publishing

Use Inpages to quickly check how others rank.

Let’s say your competitor is https://ghost.org plug their blog URL into Inpages and see:

• Their most viewed articles

• Keywords bringing traffic

Example insight:
You notice they have a blog titled “Customer onboarding checklist (2024)” ranking for “onboarding SaaS clients” and it's missing a section on automation. That’s your opportunity!

3. Define your content angle

Use everything you've gathered to decide:

• What main keyword you’ll target

• What angle or value your post will offer that others don’t

For example:

Keyword: “SaaS onboarding process”
Angle: “A 7-step process + free Notion template”

Step 3: Use Inblog’s SEO tools (no expert needed)

This is where Inblog becomes your secret weapon. It takes care of all the technical SEO behind the scenes so you can focus on writing.

Here’s what Inblog does automatically:

• Meta tags (like Open Graph and Twitter Cards)
  These help your posts look nice when you share them on social media.

  

• Canonical tags
  They stop search engines from getting confused by duplicate content (when the same thing appears on different URLs).

• AI-powered SEO-friendly slugs
  Slugs are the part of the URL that identifies a page, and Inblog makes sure they’re clear and good for SEO.

  

Learn what a URL slug is and how to make it SEO-friendly.

• Automatic 308 redirects
  When you change a page’s URL, this automatically sends visitors (and search engines) to the new address without losing your SEO ranking.

• JSON-LD structured data
  This is a way to give search engines extra info about your content so they understand it better.

• Robots.txt file
  It tells search engines which pages to crawl or ignore.

• Auto-generated sitemap.xml
  Think of this as a map for search engines to find all your pages easily.

• Image alt tags
  Descriptions for images that help visually impaired people and help search engines understand what the pictures are.

  

But there are a few things you should still do to maximize impact:

• Use your keyword in the title (H1)

• Include it in your intro and one subheading

• Add alt text to your images (boosts accessibility too)

• Write a good SEO-friendly meta description 

  Need help? Learn how to write a good meta description that gets clicks.

• Link to other blog posts on your site

Step 4: Structure and write your content

Now that you've defined your angle and done keyword research, it’s time to start writing.

Just click “new post” :

And here is your editor interface :

But here's the thing: good content is not just words.
It’s structure. And structure is SEO.

Google reads your post like an outline. If your content is flat ( likeno H2s, no sections), it becomes harder to crawl and even harder for users to read.

That’s why using proper headings (H1, H2, H3…) is so important.

Use headings to help Google (and humans) understand your content

Search engines read your content like an outline.
Each heading tells Google what the next part is about.

Here’s a quick guide:

Think of it like a table of contents:

• H1 is the book title

• H2 are the chapters

• H3 are the subtopics inside each chapter

Writing in InBlog: Clean, simple, powerful

Once you’ve chosen your topic, it’s time to open Inblog’s Editor.
If you’ve ever used Notion or Google Docs, you’ll feel right at home.

• Distraction-free writing experience

• Easy formatting with / commands

• Add headings, images, quotes, forms in 1 click

How to add structure in Inblog:

Just type / and the menu will appear. Try:

• /H1 → Title

• /H2 → Section heading

• /image → Add visual content

• /quote → Add emphasis

• /link → Internal linking (essential for SEO!)

Example outline (In Inblog)

Let’s say your post is titled:
“Why most support teams waste 5+ hours a week and how to fix it with smart tagging”

Here’s how you could structure it in Inblog:

/H1 Why most support teams waste 5+ hours a week and how to fix It with smart tagging

/paragraph : You’re flooded with tickets. Your team is stressed. Customers are waiting. What if you could shave hours off your response times every week?

/H2 The problem

/paragraph : Most support teams manually tag or misclassify tickets. This leads to delays, confusion, and frustrated users.

/H2 The fix: Smart tagging

/paragraph : We’ll show you how to set up a smart tagging system that auto-categorizes tickets based on keyword patterns.

/H3 A Real-world example

/paragraph : One of our clients, Finlytics, cut average response time by 37% in the first month after tagging automation.

/H2 : Want to do the same?

/paragraph : Download our free smart tagging template or book a product walkthrough.

By using structured headings and clear sections, you’re not only making your content easier to read you’re building SEO value without even realizing it.

Optimized structure = Better rankings

Using H1–H4 properly helps:

• Search engines understand your topic and subtopics and crawl them

• Readers skim the page easily (and stay longer)

• Google highlight your sub-headings in featured snippets

• Boost accessibility for screen readers

Step 5: Add visuals that add value

Your blog post isn’t just a wall of text, it’s an experience. People don’t just read your content, they feel it. And a big part of that is using the right visuals to make your message clearer, more engaging, and easier to understand.

In Inblog, it’s super easy, you can just drag and drop images directly into your post. No complicated uploading or formatting.

Here are some great types of visuals you can add:

• A screenshot of your product UI solving the problem
  (UI = user interface, basically what your app or website looks like)
  Show exactly what users should do or how your product helps. A real example is often more helpful than a paragraph of text.

• A before-and-after chart or graphic
  For example, if your tool improved page speed, show a chart comparing the old and new results.
  (Visual data helps people understand the impact instantly.)

• A GIF showing a quick step-by-step workflow
  These are great for showing how something works without needing a full video or long explanation.
  (Plus, they loop automatically so viewers can rewatch easily.)

Inblog handles the heavy lifting

You don’t need to worry about your images slowing things down or breaking on mobile.

• Inblog automatically compresses your images
  (smaller file sizes, so pages load faster without losing quality.)

• They’re responsive by default
  (they look good on phones, tablets, and big screens, no extra work needed.)

So you get all the visual impact, without the performance hit.

Step 6: Publish your post & track how it performs

Once you're done writing, all you have to do is hit “Publish”.
No need for developer help. No complicated setup.

Then check your Inblog Dashboard to see how your post is doing :

Inblog gives you built-in analytics, right in your dashboard, no extra tools needed.

You can instantly track:

• Page views
  (See how many people visited your post.)

• Search impressions & keywords (powered by Google Search Console, already integrated!)

  

• Lead captures from forms
  (If you're collecting emails or other info, you’ll see how well your forms are converting.)

• Top-performing content at a glance
  (Quickly see which posts are bringing in the most traffic and engagement.)

You get real, useful insights like what’s driving traffic and which keywords are working without installing plugins or bouncing between tools.
It’s all there, built into the platform. Just write, publish, and learn what’s working.

And don’t worry if you already use external analytics like GA4, Plausible, or others, you can still connect them too. Inblog is flexible like that.

Step 7: Add calls-to-action (CTAs) & capture leads

Your blog shouldn’t just inform people it should also help you convert them. With Inblog, it’s super easy to guide your readers toward that next step.

Here’s what you can do:

• Add custom CTA buttons inside your post
  (like “Try it now” or “Download the guide”)

  

• Insert lead gen forms
  (collecting emails or info from people interested in what you offer)

  

• Automate follow-ups with Zapier
  (Zapier connects apps together, you can send Slack alerts, start email sequences, or add new leads to your CRM automatically.)

Example CTA you can use at the end of a post:

“Want to implement smart tagging in your team?
- Download our free setup checklist below
- Or book a demo, we’ll walk you through it step by step”

You can also reuse visuals on other channels. Learn how to repurpose your blog content to get more value from every post.

Bonus: Styling your blog without a designer

Your blog should look like it belongs to your brand, not to Inblog. That’s why:

• No Inblog branding appears on your site

• You can apply your brand colors, fonts, and logo

• Responsive design is automatic, desktop, mobile, tablet

Wrapping up: Your Blog is now a growth engine

If you’ve made it this far, congrats! You now have everything you need to write and publish high-quality, SEO-optimized content with Inblog.

Let’s recap quickly:

• You chose a topic your audience actually cares about

• You validated it with keyword research using tools like Ahrefs, Semrush, Ubersuggest…

• You wrote your article using clear H1, H2, H3 structure, in a clean, fast editor

• You optimized for SEO without needing to touch code

• You made sure your post is ready for social sharing, with Open Graph tags built-in, CTAs..

And you did all of this without developers, plugins, or setup headaches.

Inblog is built to help content marketing teams go faster, rank higher, and generate more leads without the usual CMS chaos.

Show up, write with intent, and let Inblog handle the rest.

Now go hit publish, your audience is waiting !