How to increase blog traffic in 2025
If you're trying to grow your blog and get more people to read it, you're in the right place.
I know how overwhelming it can feel when you’re putting in time and energy into your content, but not seeing the traction you hoped for. That’s why in this post, I’m sharing a few tips that have genuinely made a difference—not just the usual generic advice, but things that can actually move the needle.
Whether you're just starting out or trying to take your blog to the next level, these tips are here to help you get noticed and build something sustainable.
Let’s dive in and get your blog growing.
So, how to increase blog traffic ?
1. Choose the best SEO-friendly blogging platform
Choosing the right blogging platform is essential to your blog's growth and SEO success. Not all platforms are created equal when it comes to SEO features, and selecting one that supports SEO best practices can make a real difference in your traffic.
Look for platforms with:
SEO customization options: Edit meta tags, titles, and descriptions.
Fast loading speeds: Google favors faster sites.
Mobile responsiveness: Ensure your site is optimized for mobile devices.
SEO tool integrations: Platforms that work with SEO plugins or tools like Yoast and Google Analytics.
Some great SEO-friendly platforms include:
WordPress: Highly customizable with excellent SEO plugins.
Squarespace: User-friendly with solid SEO tools.
Wix: Offers built-in SEO features for beginners.
Ghost: Known for speed and clean design.
Blogger: Free and simple, with SEO options.
InBlog: A powerful CMS for businesses, offering good SEO features tailored for company blogs.
2. Write long, detailed posts
Why?
Longer blog posts (like over 2,000 words) tend to do better on social media and in Google searches.
A study with BuzzSumo found that long posts got 56% more shares than short ones.
Long-form = in-depth, detailed writing that fully explains a topic.
Example: Instead of “5 Tips for getting Twitter followers,” write something like “The ultimate guide to growing on Twitter in 2025” (and really go deep).
3. Make your blog Google-friendly (SEO basics)
SEO = Search Engine Optimization (basically, making Google like your blog).
Here’s what helps:
Do keyword research
Write in sections with headers (H1, H2, H3…)
Add links to other pages (that’s link building)
Make your content easy to skim
Example: Instead of a big wall of text, use bullet points, bold text, and headings like I’m doing here!
"70% of marketers see SEO as more effective than pay-per-click advertising." — Databox
To start, it’s crucial to understand the basics of SEO. If you’re looking for more in-depth information on SEO strategies, check out our article on “Everything you need to know about blog SEO."
4. Write better headlines
Your headline is the first impression. Make it count.
Good headline tricks:
Use numbers: “7 Ways to eat healthier”
Ask a question: “Why can’t you sleep at night?”
Solve a problem: “Fix your credit score in 30 Days”
Use trigger words: “how,” “what,” “free,” “easy”
“80% of people only read the headline — make it worth it.” — Copyblogger
Also, headlines with 14–17 words often get shared more because they clearly explain what the post is about.
Instead of “How to write a blog post,” try “How to write a blog post that gets read, shared, and ranked on Google.”
5. Follow EEAT guidelines
EEAT stands for Experience, Expertise, Authority, and Trustworthiness—key factors Google uses to rank blogs.
How to improve your EEAT:
Share real-life experiences or case studies to show hands-on knowledge.
Link to trustworthy sources to back up your claims.
Be transparent: Mention who wrote the article and why they’re qualified.
“Google's ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.”
6. Host live content (like livestreams or Q&As)
People love real-time experiences. Whether it’s a live Q&A, a webinar, or a behind-the-scenes video, these events create a sense of “you had to be there.”
Try:
Live streaming a tutorial
Answering questions from your readers
Live-blogging an event
“80% would rather watch live video from a brand than read a blog”
7. Add interactive stuff
People like to do stuff, not just read. That’s where interactive content comes in — things like:
Quizzes
Infographics
Interactive eBooks
Example: A “What kind of remote worker are you?” quiz could be a hit on a blog about remote jobs.
“88% of marketers say interactive content helps differentiate them from competitors.” — Unum
8. Think like a strategist (not just a writer)
This is about planning your content for all kinds of readers:
Total beginners
Curious browsers
People ready to buy
Use a content calendar to plan ahead, and make sure your blog helps readers at every stage. That’s called building a marketing funnel.
Example: A cooking blog could have:
“How to boil an egg” (for newbies)
“Healthy breakfast ideas” (for casual readers)
“Meal prep services reviewed” (for people ready to spend)
9. Use images and videos that look good (and are optimized)
Photos and videos grab attention. But they also need to load fast and be easy for Google to understand.
Image tips:
Use clear names like grilled-chicken.jpg
Add “alt text” (a short description for search engines)
Keep image sizes small (your blog loads faster)
Video tips:
Use catchy thumbnails
Add subtitles with keywords
Put the video near the top of your post
“Video posts get 48% more views.”
— Invesp
10. Add big, obvious share buttons
If you want people to share your content, you’ve got to make it ridiculously easy for them to do it. One of the simplest ways? Add big, clear social share buttons to your blog posts.
Don’t expect readers to copy and paste your URL or figure out how to share on their own — that’s friction, and friction kills sharing. The easier it is to share, the more likely people will do it.
Free tools to add share buttons:
ShareThis – A clean, customizable tool that works on almost any website.
Sassy Social Share – A popular WordPress plugin that makes it easy to add social buttons anywhere you want (top, bottom, floating on the side, etc.).
Make the buttons visible — either at the top, bottom, or side of your posts — and include platforms your audience actually uses (like Twitter/X, Facebook, LinkedIn, Pinterest, etc.).
It’s a small tweak, but it can lead to way more exposure when even a few readers decide to hit “share.”
11. Use social proof
Social proof is when you show potential visitors that others already trust and enjoy your content. It builds credibility and reassures new readers that your blog is worth their time.
Example:
“Join 10,000+ readers already subscribed!”
When new visitors see that a large number of people are already following you, they think, “If so many are reading it, it must be good!” This kind of reassurance encourages people to subscribe and trust your content.
The more social proof you can display—whether through subscriber numbers, comments, or shares—the more likely new visitors are to engage with your blog.
12. Add a subscribe button in email footers
Each email you send is a golden opportunity to gain new subscribers. By adding a simple, non-intrusive subscribe link in your email footer, you give readers an easy way to stay updated on your blog content.
Example:
Include a line like:
“Enjoying our emails? Subscribe to the blog here.”
It’s a subtle but effective reminder that encourages email readers to follow your blog for more content.
This small addition can significantly grow your email list without being overly pushy.
13. Make sharing easy
One of the easiest ways to increase your blog’s reach is by making it super simple for your readers to share your content. Adding social share buttons to your posts means they can spread the word with just a click.
Example:
Include buttons like “Share on Facebook” or “Tweet this quote”. This allows your readers to easily share key moments or insights from your post on their social media profiles, boosting your blog’s visibility.
The simpler you make it for people to share, the more likely they are to do so!
14. Run a giveaway
People love free stuff, and running a giveaway is a great way to encourage engagement and attract new subscribers. Offering something of value can be a powerful incentive for readers to take action.
Example:
“Subscribe this week and enter to win a $25 gift card!”
This simple offer can encourage people to subscribe to your blog in exchange for a chance to win. Just be sure the prize is relevant to your audience (for example, a gift card to a popular retailer or service in your niche) so it appeals to them.
Giveaways are a great way to create buzz around your blog and grow your email list or social media following quickly.
15. Focus on quality
Quality over quantity is key when it comes to blog content. Rather than posting frequently with low-value articles, focus on creating high-quality, in-depth posts that provide lasting value to your readers.
Example:
Original research stands out.
Publishing original data, surveys, or case studies sets your blog apart. Instead of rehashing what's already online, collect insights from your own audience or projects and share the results in a clear, valuable way.
For example, a marketing agency might publish a yearly report on the latest email marketing trends based on data from their client campaigns. This kind of exclusive content positions you as an authority and is highly shareable.
Why it works:
Original content offers something new and unique. It’s more likely to be cited by others, shared across platforms, and trusted by your audience.Remember, high-quality content builds trust and keeps people coming back for more.
16. Be consistent
Consistency is key to building a loyal readership. When you post regularly, your audience knows when to expect new content from you, which builds trust and anticipation.
How to be consistent:
Set a publishing schedule that works for you—whether it’s weekly, bi-weekly, or monthly.
Stick to it! Regular posting keeps your blog top-of-mind for readers and helps establish you as a reliable source of information.
The more consistent you are, the more likely readers will return to see your latest posts.
17. Speed up your site
A slow-loading website can frustrate readers and cause them to leave before your content even loads. It’s crucial to keep your blog fast and responsive, especially if you want to retain visitors and improve your search rankings.
How to speed up your site:
Use image compressors to reduce image sizes without compromising quality.
Invest in good hosting that offers fast loading speeds and reliability.
Minimize unnecessary plugins or scripts that could slow down the performance.
A fast website keeps your readers happy and engaged, and it helps improve your SEO rankings, making your blog easier to find.
18. Leave helpful comments on other blogs
One simple way to grow your blog and get noticed is by leaving thoughtful comments on other blogs in your niche. The key here is to be genuine and add value—don’t just drop a link to your site or say “Great post!” and bounce.
When you take the time to write something meaningful, it shows you're engaged, knowledgeable, and part of the community. That can make other readers—and even the blog owner—curious enough to click through to your blog.
Example:
Instead of a generic comment, try something like:
“I tried this SEO tip last week and it boosted my site traffic by 20%. Thanks for sharing—it really works!”
This kind of comment sparks conversation and shows you’re applying what you read.
19. Send out a newsletter (stay in touch)
A newsletter = regular emails to your blog fans. It reminds them to come back, and you can even share exclusive content.
Tips:
Be consistent (like every Tuesday)
Make it short and fun
Add links to your newest blog posts
“Email generates $42 for every $1 spent — a 4,200% ROI.”
20. Share your posts on social media
Social media platforms (like TikTok, Instagram, and Facebook) are powerful tools to get noticed. Think of them as billboards for your blog.
Did you know? According to HubSpot, 30% of readers discover blogs through social media posts!
Tips:
Post eye-catching images or quotes from your blog.
Use relevant hashtags (they help people find your posts).
Chat with people in the comments to build a community.
21. Get backlinks
A backlink is when another website links to your blog. In the eyes of Google, it’s like a vote of confidence — a signal that your content is trustworthy and valuable. Not only do backlinks help boost your search engine rankings, but they can also bring in new readers from the linking site.
How to get backlinks:
Write guest posts on other blogs in your niche — it’s a win-win: you get exposure and a link, they get free content.
Build genuine relationships with other writers and creators. When people know and trust you, they’re more likely to mention or link to your work.
Create standout content — posts that are super useful, original, or insightful naturally attract links over time.
So, don’t be shy about putting your content out there and forming connections. The more backlinks you earn, the more authority your blog builds.
22. Turn old posts into new stuff
Repurposing content means taking something you’ve already created and giving it new life in a different format. If you have a blog post that performed well, don’t just let it sit there — reuse it to reach new audiences on different platforms.
By repackaging your content, you save time and effort while expanding your reach. Not everyone reads blogs, but some people might prefer watching a video, scrolling through a quick Instagram post, or listening to a podcast.
Ways to repurpose content:
Turn a blog post into a YouTube video — perfect for visual learners.
Break it down into bite-sized Instagram or LinkedIn posts — great for quick tips and engagement.
Record a podcast episode discussing the main ideas — ideal for on-the-go listeners.
Design an infographic to make complex info easy to digest and share.
Example:
SEO expert Brian Dean repurposed one of his top-performing blog posts into a YouTube video — and he ended up getting over 558k subscribers That’s the power of reusing content in smart ways.
23. Create a learning hub
A Learning Hub is a dedicated resource page on your blog that links to all your best content on a specific topic. It’s like creating a one-stop shop for anyone looking to dive deep into that subject.
This type of page not only helps your readers find valuable content easily but also boosts your SEO by grouping related posts together. Plus, it positions you as an authority on the topic!
Example:
Brian Dean created a “Learn SEO Fast” page that links to all of his top SEO guides. It’s become so popular that it’s been shared over 2,000 times. That’s a powerful example of how a well-curated resource page can drive traffic and build credibility.
You can do this for any topic you write about — whether it's fitness, travel, personal finance, or anything else. Think about what would make it easier for your readers to learn everything they need to know in one place.
24. Build a blog community
One of the best ways to keep your readers engaged is by building a community around your blog. Encourage your readers to leave comments, ask questions, and share their thoughts. But don’t just leave them hanging—always reply to their comments!
When readers see that you’re engaged and active in the conversation, they feel more connected to you and your blog. This connection encourages repeat visits and a sense of belonging.
If you're using WordPress, the built-in comment feature is simple and effective, and it doesn’t require readers to log in or sign up. This makes it easier for people to leave comments, increasing the chances of engagement.
25. Invest in promotion
Sometimes, organic traffic isn't enough to give your blog the boost it needs. Investing in paid promotion can help bring more eyes to your subscription page and grow your audience quickly.
How to promote effectively:
Facebook or Google Ads: These platforms allow you to target specific audiences, ensuring that your ads reach the people most likely to be interested in your content.
PPC (Pay Per Click): You can use PPC ads to drive traffic to specific pages on your blog, such as your subscription page, where people can sign up for more content.
Investing in promotion helps speed up the growth process and can lead to long-term results when paired with high-quality content.
To learn more, check out our article on How PPC and SEO work together.
26. Start a YouTube channel
Interesting fact: YouTube is the #2 most visited website in the world, right after Google. That means your potential audience there is massive.
Starting a channel might feel intimidating at first — and yes, everyone starts off a little awkward. But with time, practice, and consistency, you can build a powerful presence that drives traffic back to your blog.
Even if you post just one video per month, that content lives on and keeps working for you, bringing in views, comments, and clicks long after it’s published.
Example:
Again, Brian Dean started with humble, slightly awkward videos (we all do!), but now his channel gets over 120,000 views per month. That’s a ton of new eyeballs on his brand — all from taking the leap and hitting “record.”
27. Use X (Twitter) Threads
Threads on Twitter are like mini-blogs, where you can break down a single topic into multiple tweets, each adding to the bigger picture. They’re perfect for sharing in-depth thoughts or key takeaways in a more digestible format, and they often get high engagement due to their structure and ability to encourage readers to follow along.
Idea:
Take a blog post that’s already performing well and break it down into a series of 10-20 short tweets. Each tweet can cover a key point or idea from the post. End the thread with something like:
“Enjoyed this? Check out the full blog post here [link]”
This drives traffic back to your blog and makes it easier for your Twitter followers to engage with the content.
Not only does this drive traffic, but it also helps increase visibility. Threads tend to get more interaction, making your content stand out in the Twitter feed.
28. Link between your own blog posts
Internal linking is one of the simplest yet most effective SEO strategies. It’s the process of linking one blog post to another within your own website. This helps Google understand the structure of your site and keeps readers engaged by guiding them to more content they may find valuable.
How internal linking helps:
SEO: Google uses internal links to crawl your site and understand the relationships between your posts.
Keeps readers on your site longer: When you link to other relevant posts, it encourages people to keep reading, increasing time spent on your site.
Example:
If you’ve just published a post about Instagram tips, you can link to an older post like “How to Grow an Instagram Audience”. This not only provides more value to your readers but also boosts the SEO of both posts.
29. Use podcasts to get noticed
Podcasts are an underrated way to reach new audiences and build your authority—especially in niche spaces. You have two main options:
Start your own podcast, where you share insights, interview guests, or expand on topics from your blog.
Be a guest on existing podcasts that already have an audience aligned with your content.
Both options help you build trust, showcase your expertise, and drive traffic back to your blog.
For more details, read our article on “Blog vs Podcast: Which one is better?”
30. Share your blog on Reddit & Quora (Carefully)
Reddit and Quora are great places to share your knowledge—but you must do it the right way. These communities are allergic to spam and self-promotion. The key is to be helpful first, then gently link to your blog as a bonus.
How to do it right:
Find a question related to your niche.
Give a real, valuable answer based on your experience.
THEN, if it makes sense, say something like:
“If you want a full step-by-step, I wrote more about it here: [link]”
Example:
Someone asks about keyword research. You respond with:
“Here’s how I do keyword research: I start with Google Search Console, then compare with SEMrush. If you want the full breakdown, I wrote about it here: [link].”
Done right, this builds credibility and brings in highly targeted readers.
31. Attend events (even virtual ones!)
Going to events—even online ones—can seriously boost your blog’s growth and credibility. Here’s how:
Why attend events?
Meet others in your niche: Build relationships with bloggers, creators, and potential collaborators.
Stay current: Learn about the latest trends and ideas in your field.
Boost your authority: Just being part of these spaces helps people see you as more legit and connected.
After attending an event (conference, meetup, webinar, etc.):
Write a blog post about what you learned.
Share key takeaways, quotes, or aha-moments.
Tag the event or speakers on social media when you share the post.
Use relevant hashtags to reach others who were there (or wish they were!).
This not only gives you great content, but it also:
Shows you’re active in your field
Gives value to your audience
Can earn shares from the event organizers or attendees
32. Collaborate with influencers
Influencers are individuals with a dedicated and engaged following on social media or other platforms. Partnering with the right influencer can expose your blog to a larger audience and build trust with new readers.
Why collaborate with influencers?
Reach a new audience: Influencers already have a following that trusts their opinions. When they mention your blog, it can bring in fresh traffic.
Boost your credibility: Being recommended by someone trusted in your niche can build authority and social proof for your blog.
Simple, effective promotion: Even a shoutout, a review, or a shared post can do wonders for your visibility.
How to make it work:
Identify the right influencers: Look for influencers whose followers would genuinely care about your content. Relevance and authenticity are key.
Pitch them genuinely: Instead of just asking for a mention, offer something of value in return—whether it’s a collaboration, guest post, or exclusive content.
Be clear on expectations: Discuss how you’d like them to promote your blog (social post, shoutout, blog mention, etc.) to ensure alignment.
Authenticity is crucial. If an influencer’s followers don’t find your content relevant, even the best pitch won’t work. Choose influencers who align with your niche and audience.
Final thoughts :
Blogging is a long game, but when you combine smart promotion with genuinely valuable content, you're setting your blog up for real, sustainable growth.
With the right strategies, your blog can stand out—even in a sea of 600+ million others. Keep going, your readers are out there!
If you're thinking of switching your blog or looking for the perfect platform, check out our list of the 15 best blogging platforms in 2025 to find the one that suits your needs perfectly!
