Blogging has been around forever in internet years, at least. It’s one of the oldest digital marketing tools out there. And yet, in 2025, it’s still going strong and still delivering results.
With SEO-friendly CMS tools like InBlog, it’s now easier than ever for B2B companies to launch and scale high-performing blog strategies.
So… is blogging dead? Absolutely not. If anything, it’s evolved. Done right, blogging brings in consistent value, both in numbers and in brand impact.
Let’s break down how and why blogging still works, and why it’s worth the investment.
First, what is ROI ?
Before we go deeper, let’s define ROI, Return on Investment. It’s basically what you get back compared to what you put in. In the blogging world, ROI doesn’t just mean revenue (though that’s part of it). It also includes visibility, credibility, trust, and long-term growth.
A blog post might not bring in a sale tomorrow but over time, it helps build a foundation that keeps working for you. Think of it as a smart, long-term investment.
And here’s the kicker: 70% of people say they’d rather learn about a business from a blog article than from a traditional ad.
So, if you’re ignoring blogging in your strategy, you’re leaving opportunities on the table.
And it’s not just theory, brands like HubSpot, Monday.com, and Buffer have built entire growth engines on the back of helpful, well-written blog content. They didn’t just sell, they educated, shared, and earned trust. That’s the power of content.
Also, knowing the latest blogging statistics can help you focus on what actually drives growth and make smarter content decisions in 2025.
The ROI of blogging: What you actually get
Blogging isn’t just about sharing thoughts, done right, it’s a long-term business asset. For a deeper dive into best practices, explore our full guide on everything you need to know about blog SEO.
Its return on investment (ROI) comes in two forms:
Tangible ROI: measurable outcomes like traffic, leads, and revenue.
Intangible ROI: brand authority, trust, and long-term SEO value.
Let’s break this down, with data, examples, and a practical way to calculate blogging ROI.
Tangible ROI: What you can measure
1.More traffic
Every blog post is a new opportunity to be discovered via search engines or social shares. According to HubSpot, companies that blog get 55% more website visitors than those that don’t.
Example ofSensei by Automattic company: By publishing four blog posts per month targeting relevant keywords, Sensei achieved a 100.75% increase in organic traffic over six months.
Educational content helps you attract people who are already searching for answers. When paired with lead magnets (like eBooks or newsletters), blog posts become top-of-funnel lead generators.
Example ofLeadGenApp.io's client: A B2B research company with over 4,000 monthly website visitors implemented lead capture forms offering free research papers within their top-performing blog posts. This strategy resulted in capturing nearly 2,000 leads, achieving a 9.8% conversion rate from their organic blog traffic.
3.More sales
Blogs can directly contribute to revenue when aligned with customer intent. Using clear calls-to-action (CTAs), you can guide readers toward demo sign-ups, product pages, or consultations.
According to OptIn Monster, marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
When your content helps someone once, they’re more likely to return. Blogging fosters connection and return visits often lead to brand loyalty.
How to calculate the ROI of blogging
Figuring out the return on investment from your blog can feel a bit tricky sometimes. There’s a lot going on: SEO, social shares, email signups, all that good stuff. But at the end of the day, if you’re blogging for your business, you want to know one thing:
Is it making me money?
That’s what ROI is all about. Not “Return on influence” or “Return on engagement”. It’s about the actual return you're getting from the time or money you’re putting into your blog.
Now, to keep things super clear, there are three main things you should pay attention to:
Traffic
Leads
Sales
Why these three? Simple. They’re the things that eventually lead to cash in your pocket.
Posting consistently on your blog can seriously boost your website traffic. And traffic isn’t just a vanity metric. If you were to pay for those visitors through ads (like Google Ads), you’d be shelling out real money.
Here’s a simplified formula:
Blog ROI (%) = (Blogging Revenue – Blogging Costs) / Blogging Costs × 100
Example ROI Calculation:
Monthly blog cost: $2,000
Revenue from blog leads: $8,000
ROI = ($8,000 - $2,000) / $2,000 × 100 = 300%
Let’s say your blog brings in 3,000 visits a week. If each click costs about $0.10 through ads, that traffic is worth $300/week.
Now, say you’re outsourcing your blog content for $250/week (5 posts at $50 each), then your traffic ROI looks like this:
ROI = (300 - 250) / 250 x 100 = 20%
So, just from the traffic alone, you’re already seeing a return.
2. Leads : Turning visitors into potential customers
Okay, so now imagine 5% of those 3,000 visitors fill out a form to get a freebie or sign up for a newsletter, that’s 150 leads per week.
If each lead is worth $5 to your business (based on what you'd pay to get a similar lead elsewhere), then:
150 leads x $5 = $750 in value
Now let’s plug that into the ROI formula:
ROI = (750 - 250) / 250 x 100 = 200%
That’s a pretty sweet deal. Your $250 investment brought back 3x its value, just in leads.
3. Sales : The ultimate goal
Let’s take it a step further. If 15 people out of those 3,000 visitors actually buy something or sign up for a paid service, and each sale is worth $100 in profit, then:
15 sales x $100 = $1,500 in value
And now...
ROI = (1500 - 250) / 250 x 100 = 500%
That means you’re making 5 times what you’re spending.
Bonus wins that are harder to measure
Besides the numbers, blogging brings you a bunch of other perks too:
Better Google rankings
More backlinks and mentions
New partnerships and collaborations
Networking opportunities
Building your brand and credibility
Getting guest writers or contributors
Attracting talent to your team
Final thoughts :
Blogging is far from dead, in fact, it’s thriving. What’s changed isn’t the value of blogging, but how smart businesses approach it.
Today, it’s not just about posting thoughts; it’s about creating strategic, data-driven content that builds trust, attracts the right audience, and delivers real ROI, both in clicks and credibility.
Whether you’re after traffic, leads, or long-term brand equity, blogging remains one of the most cost-effective and impactful tools in the digital marketing toolkit. When done right, it’s not a cost, it’s an investment that keeps paying off.
So no, blogging isn’t over. It’s just getting started again.
And selecting the right blogging platform and CMS can make a big difference. If you’re choosing tools, here are the "15 Best Blogging Platforms in 2025" to help you.
FAQ:
1️⃣
Q. Is blogging still profitable in 2025?
A. Yes, blogging is still profitable and highly effective. It drives organic traffic, generates qualified leads, boosts SEO performance, and builds long-term brand authority. When done strategically, blogging delivers both measurable and lasting ROI.
2️⃣
Q. What is ROI in blogging?
A. ROI (Return on Investment) in blogging measures the value you get from blogging compared to what you spend. It includes:
Tangible ROI: traffic, leads, and revenue
Intangible ROI: trust, authority, SEO growth
Example: If you spend $2,000/month on blog content and earn $8,000 in revenue from blog leads, your ROI is 300%.
3️⃣
Q. How do you calculate blog ROI?
A. Use this simple formula: Blog ROI (%) = (Blog Revenue – Blog Costs) / Blog Costs × 100
Track three core metrics:
Traffic (visitors gained organically)
Leads (newsletter signups, form fills, etc.)
Sales (conversions from blog readers)
4️⃣
Q. What are the business benefits of blogging?
A. Blogging provides multiple marketing and business advantages:
+55% more website traffic
+67% more leads
Increased Google rankings & backlinks
Higher trust (68.5% say blogs make sites more trustworthy)
Better brand visibility and customer loyalty
5️⃣
Q. How long does it take to see results from blogging?
A. Most businesses see early results in 3 to 6 months, especially with consistent publishing and SEO best practices. Over time, results compound, making blogs one of the most sustainable growth channels.
Blogs are long-lasting, Google-friendly, and search-optimized
Social media amplifies blog content and drives traffic
Smart brands repurpose blog content into social posts, email campaigns, and lead magnets.
9️⃣
Q. Can blogging replace paid ads?
A. Not fully, but blogging can reduce your dependence on ads. Over time, organic blog traffic becomes more cost-efficient than paid clicks. It’s a long-term asset, not just a short-term tactic.