What is lead capture form? Collect lead efficiently with lead capture form!

The primary purpose of a blog is to collect leads. There are two main ways to achieve this: 1) through content, and 2) through forms. In this article, you'll learn how to effectively collect leads through forms!
Han Jang's avatar
Jun 13, 2024
What is lead capture form? Collect lead efficiently with lead capture form!

For B2B companies facing high acquisition costs and long buyer journeys, blogging is an essential marketing and sales strategy. Companies with blogs can generate 67% more leads than those without. (Source)

blog statistics

The primary goal of running a blog is to collect leads, which ultimately helps increase sales. Therefore, it's crucial to design your blog to efficiently capture leads. There are two main approaches: "design through content" and "design through forms."

Designing through content involves using TOFU (Top of the Funnel), MOFU (Middle of the Funnel), and BOFU (Bottom of the Funnel) content. TOFU content aims to engage readers initially, while nurturing them through MOFU and BOFU content to convert them into leads.

Lead generation with forms

Lead generation through forms involves strategically placing forms within your blog to capture reader information at the right time. For example, Substack includes a subscription form below the fold to encourage readers to subscribe. This method effectively increases subscribers, whom you can then nurture to boost ongoing engagement. Similarly, Zendesk uses blog posts to collect leads.

substack formzendesk form

Zendesk blog also collect their customer information through a lead magnet in the bottom right corner, as shown in the figure below. Zendesk entices visitors with a guide titled "Improve your sales process" to capture customer’s information. This is a classic example of "design through form." Many blogs use similar techniques, with forms appearing as a top bar or in the bottom left corner, offering a PDF, URL, e-book, and more to gather customer details.

zendesk blog1zendesk blog2

What is lead capture form

A lead capture form is a digital tool used to collect contact information from potential customers, known as leads, who have shown interest in a product, service, or content. These forms are typically embedded on websites, landing pages, or pop-ups and are designed to gather essential details such as names, email addresses, phone numbers, and sometimes additional information like company names or job titles. The primary purpose of a lead capture form is to generate leads that can be nurtured and converted into paying customers.

Types of Lead Capture Forms

  1. Contact Forms: Used to gather basic contact information and route inquiries to the appropriate department.

  2. Newsletter Signup Forms: Collect email addresses for sending regular updates and promotional content.

  3. Registration Forms: Used for event sign-ups, webinars, or product trials, often requiring more detailed information.

  4. Pop-up Forms: These forms appear as pop-ups on the webpage, often triggered by user behavior such as exit intent or time spent on the page.

  5. Multistep Forms: Break down the form into multiple steps to make it less overwhelming and improve completion rates.

Collecting Leads with inblog

inblog is a modern blogging platform designed for content marketing teams. It enables content managers to efficiently manage their blogs, analyze performance, and most importantly, collect leads.

With the latest update to lead capture, you can now collect leads from blogs, similar to the Zendesk blog mentioned above. Here are some key features:

  • Lead Collection Popups: Display a lead collection popup when users scroll down a blog post.

  • Lead Magnet Functionality: Share URLs and allow file downloads to attract leads.

  • Subscribe Button Toggle: Easily turn the subscribe button on or off on the blog's main screen.

These features help enhance your lead generation efforts and streamline the process of capturing valuable customer information.

blog main pageblog form settingsblog editor

Once you've set up your lead form, you can customize how you collect customer information for each post in the editor. For scrolling popups, the form will appear when the user scrolls about 50% down the page.

After collecting information from your leads, you can manage them alongside your newsletter subscribers in the "Audiences" section in the left-hand menu bar. Here, you can track various metrics, such as how many times each subscriber has viewed your newsletter, whether they've received a lead magnet, and more.

inblog dashboard audience

Moving forward, inblog will continue to evolve as a modern blogging platform for content teams. Here are some of our upcoming milestones:

  • Keyword Research
    : We will provide detailed information about competition strength, search volume, and more for target keywords. Additionally, we will suggest long-tail keywords based on your primary keywords to enhance your SEO strategy.

  • Content Ops
    : Collaborating with a content team or freelancers involves numerous operational tasks like editing, reviewing, and providing feedback. Currently, we rely on multiple tools such as Notion, Google Docs, and a content calendar. In the future, we plan to consolidate these features within Inblog, including content collaboration tools and an integrated content calendar.

If you have any additional requests, please feel free to contact us here or at hello@inblog.ai. We are constantly improving our service based on your feedback!

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