How to Embed Forms in Blog Posts with Inblog

Lead capture forms are essential tools for turning blog readers into potential customers. These digital forms collect contact information—such as email addresses, names, and other relevant details—from visitors who are interested in your content or offerings.

Embedding forms strategically throughout your blog can:

• Generate qualified leads for your business

• Build your email subscriber list

• Offer valuable content in exchange for contact information

• Track reader interests and engagement

In this article, we'll cover everything you need to know about embedding forms in your blog posts, including using Inblog's native forms, integrating popular third-party forms, and implementing best practices to maximize conversions.

Also read: How to Generate Quality Leads from Your Blog? 

Using inblog Native Forms

Inblog offers a powerful built-in lead capture system that allows you to create and customize forms without any technical expertise.

Here are the types of forms Inblog offers: 

Blog Banner & Header Forms

1. Navigate to “Forms > Banner/Header" section

2. Configure your options:

   • Toggle forms On/Off

   • Customize button text

   • Set required input fields (email is always required)

   • Customize subscription modal text

In-Post Forms

1. Go to "Forms > In-Post" section

2. Click the "Create Form" button

3. Select your lead magnet type (Newsletter, URL, or File Download)

4. Choose your form format:

   • Post Footer

   • Pop-up

   • Pop-up & Post Footer

   • Post Footer (Standalone)

   • Pop-up (Standalone)

   • Pop-up & Post Footer (Standalone)

5. Customize form fields and appearance

Embedding Forms to Posts

1. Open the post editor

2. Select your desired lead capture form assets

3. Use toggles to turn lead capture forms on/off for each post

4. For scroll-triggered pop-ups, forms will appear when users scroll approximately 50% down the page

Managing Collected Leads

After collecting information, you can:

1. Access lead data in the "Audiences" section in the left-hand menu bar

2. Track metrics such as newsletter opens, lead magnet downloads, and detailed user interactions

3. View activity feeds for comprehensive user engagement information

Embedding Third-Party Forms

While inblog's native forms meet most needs, you might sometimes want to use forms from other platforms. Here's how to integrate forms from popular services:

Embedding a HubSpot Form

1. Retrieve the Portal ID and Form ID from HubSpot's embed code

2. Follow HubSpot's instructions to access the embed code: HubSpot Form Instructions

Embedding a Google Form

❗ If you logged into inblog with Google Social Login, use the same Google account for Google Forms to avoid a 403 error.

1. Copy and paste the src link from the Embed HTML of a Google Form

2. Refer to Google's support page to access the Embed HTML: Google Forms Support

Embedding a Tally Form

1. Copy and paste only the <iframe> HTML code snippet from Tally's embed code

2. DO NOT include any script tags

3. Follow Tally's instructions to access the embed code: Tally Embed Instructions

Embedding a Typeform

1. Enter the data-tf-live string value from Typeform's live embed code

2. To access the live embed code: Typeform Embed Guide

Best Practices for Lead Capture Forms

Maximize the effectiveness of your forms with these proven strategies:

1. Keep forms concise: Only ask for essential information to increase completion rates

2. Use compelling CTAs: Make button text clear, action-oriented, and benefit-focused

3. Offer valuable incentives: Provide genuinely useful content as lead magnets

4. Strategic placement: Position forms where they'll get attention without disrupting the reading experience

5. Mobile optimization: Ensure forms display and function perfectly on all devices

6. A/B test: Experiment with different form designs, placements, and offers

7. Transparency: Clearly explain how you'll use collected information

8. Immediate delivery: Deliver lead magnets promptly after form submission

9. Follow-up sequence: Create an automated email sequence to nurture new leads

10. Form analytics: Track conversion rates and optimize underperforming forms

Grow Your Business with inblog

Embedding lead capture forms in your blog posts is one of the most effective ways to turn readers into leads. With inblog's built-in form capabilities, you can easily create, customize, and track forms without any technical knowledge.

Ready to start capturing more leads with your blog? Start your free trial today and see how inblog's powerful form features can help grow your business.