Blogging statistics (2025) : Key metrics you need to know for blog growth
Everyone talks about the importance of starting a blog, whether you're a business owner or an individual looking to get into content creation. And honestly? They’re not wrong. Blogging is a fantastic way to attract clients, build authority, and grow an audience.
To help you get started the right way, I’ve put together some key blogging stats. These are based on data from several professional bloggers, and they give some great insights into what’s working today.
General blogging stats
There are over 600 million blogs online, out of 1.9 billion websites worldwide. (Techjury)
42.3% of all websites are built with WordPress. (WpZoom)
The content marketing industry is expected to reach $584 billion by 2027. (Businesswire)
On average, bloggers spend about 4 hours writing a post. This varies based on length, complexity, experience, editing, and other tasks like SEO and promotion. (Contentpowered)
77% of internet users read blogs regularly. (Ahrefs)
Around 73% of readers just skim blog posts, with only 27% reading articles fully. (Ahrefs)
80% of bloggers are driving strong marketing results. (Orbit Media)
71% of marketers report that content marketing has become more important to their organization in the last year. (Content marketing Institute)
50% of bloggers publish weekly or several times per month. (Orbit Media)
3 billion blog posts are published each year worldwide. (Growth Badger)
Writing & Content creation
Posts over 3,000 words are 2.5x more likely to see strong results in SEO and engagement. (Siege media)
The average length of the top 3 Google-ranking posts is about 2,450 words. (The Write Practice)
74% of bloggers are updating old content. (Orbit Media)
Posting frequency matters: Bloggers publishing 16+ posts/month get 3.5x more traffic than those posting 0-4 posts. (Clear Voice)
Blogs with over 400 posts get twice the traffic compared to those with fewer than 300 posts. (Neil Patel)
Yet, quality beats quantity, it’s better to publish fewer high-quality posts than many low-quality ones.
Traffic & SEO insights
Nearly 96.55% of web pages get no organic traffic. (Ahrefs)
66% of bloggers are driving traffic to their content via SEO. (Orbit Media)
Pages with backlinks get significantly more organic traffic. (Veza)
Blog posts with headlines of 6–13 words generate the most traffic. (OptinMonster)
Promotion & Engagement
61% of Americans spend 3 times more time reading blogs than emails. (Optinmonster)
59% of people share articles without fully reading them making skimmability essential. (Medium)
Guest Blogging & Backlinks
About 60% of bloggers write between 1 and 5 guest posts per month. (OptinMonster)
The average cost of publishing a paid guest post is $77.80. (Ahrefs)
64.9% of link builders use guest blogging as their link building strategy. (Authority Hacker)
Blogging for Business
Businesses that blog get 55% more traffic than those that don’t. (Hubspot)
55% of marketers say blog content creation is their top inbound marketing priority. (Hubspot)
Businesses that blog get 67% more leads per month than those that don’t. (Hubspot)
Thought leadership & brand authority
70% of consumers prefer getting to know a company via articles over ads. (The NewYorkTimes Licensing)
82% of consumers feel more positive about a company after reading custom content. (Demand Metric)
61% of U.S. consumers have made a purchase decision based on a blog post. (Taylor Scher)
Final thoughts
Blogging remains one of the most powerful ways to drive traffic, boost SEO, and build a loyal audience. To succeed in 2025, focus on:
Publishing quality, in-depth content regularly
Optimizing for SEO with keyword research and backlinks
Making posts easy to skim with headings, bullet points, and visuals
Actively promoting your posts across channels
Updating old content to stay relevant
If you’re looking to start a blog, don’t hesitate to check out our article on the 15 best platforms in 2025 !
