Blogging statistics (2025) : Key metrics you need to know for blog growth
Everyone talks about the importance of starting a blog—whether you're a business owner or an individual looking to get into content creation. And honestly? They’re not wrong. Blogging is a fantastic way to attract clients, build authority, and grow an audience.
To help you get started the right way, I’ve put together some key blogging stats. These are based on data from several professional bloggers, and they give some great insights into what’s working today.
Key blogging stats you should know
There are over 600 million blogs online (out of 1.9 billion websites)
If you want to know the best options for 2025, check out our article on the 15 best blogging platforms.
77% of internet users read blogs
42.3% of all websites are built with WordPress
70 million new blog posts are published on WordPress each month
The content marketing industry is expected to hit $584 billion by 2027
It takes an average of 4 hours to write a blog post
On average, bloggers take about 4 hours to write a post, but it depends on a few factors:
Length: Longer posts (like 2,000-3,000 words) take more time.
Complexity: Topics that need a lot of research or technical knowledge slow things down.
Experience: Experienced bloggers write faster than newbies.
Editing: Proofreading and editing add extra time.
Other tasks: Formatting, SEO, image creation, and promotion also take time.
So, the time can vary, but the more work involved, the longer it takes!
(Source: Orbit Media)
And here’s the kicker: the time required to write a blog post has been steadily increasing. Back in 2014, it took bloggers around 2 hours.By 2022? That number had nearly doubled.
Why? Simple. With more blogs popping up every day (and better ones too), standing out requires more effort. On the bright side, this means content quality is improving overall—but it does mean blogging is more of a commitment than ever.
73% of readers just skim through blog posts
Let’s be real—most people don’t actually read blog posts word-for-word. In fact, only 27% of readers fully read an article. The rest? They just scan through.
(Source: HubSpot)
That’s why your content needs to be easy to skim. Here’s how to do it:
Put key takeaways at the beginning : don’t bury them in the middle of a long paragraph.
Use clear, descriptive headings (instead of generic ones like "Conclusion").
Break up the text with images, bullet points, and short paragraphs.
Make sure someone can understand your post just by reading the headings and looking at visuals.
If your main points are clear even at a glance, you’ve done your job right.
To ensure your content is easily digestible, you need to optimize it for a busy reader. Learn how to structure your articles effectively with the top 5 blog post templates you need to try in 2025.
Do people still read blogs?
Blogs are still going strong, and many people read them regularly. I recently came across a poll by Polly Clover, who asked her followers on LinkedIn and Threads whether they still read blogs. With 110 responses, the majority said they either often read or skim blog posts. This shows that blogs remain a valuable source of information for many, even with the rise of other content platforms like social media.
Polly’s research highlights that, despite changes in how we consume content, blogs are still very much alive and continue to connect with audiences in meaningful ways.
Posts with at least 7 images perform 2,3x better
Want better engagement? Use more images. The magic number seems to be between 7 and 10 images per post—beyond that, results tend to level off.
The same goes for videos. If you can add relevant visuals, do it. It’s directly linked to the previous point: since most readers skim, images help them understand your post faster—which means they’re more likely to stick around.
(Source: Orbit Media)
Example: Buffer
Buffer’s blog combines helpful content with appealing visuals. Simple infographics and clean design make it easy for readers to absorb information, and their content gets shared widely, helping them grow their audience.
65% of bloggers write posts between 500 and 1,500 words
That’s the most common range, probably because it’s quicker to write and easier to read. But here’s the thing: longer posts usually perform better.
Why? Because they go deeper into the topic, rank better on Google, and provide more value to readers. So, while most people stick to shorter posts, taking the time to write a well-detailed article can really pay off!
Articles over 3,000 words are 2.5x more likely to get strong results
Looking at the top-ranking articles on Google, the average length for the top 3 results is around 2,450 words.
Turns out, quality beats quantity. Instead of cranking out tons of short posts, focusing on fewer, in-depth articles is the way to go. Bloggers who do this report better engagement and higher rankings.
Of course, this is self-reported data, but when half of bloggers writing 3,000+ word posts say they’re seeing great results, it’s worth paying attention to.
(Source: Orbit Media)
73% of bloggers regularly update old posts
If you’ve been blogging for a while, don’t just focus on writing new content—refresh your old posts too.
Why? A few reasons:
Google rewards updated content.
Competition is getting tougher—staying relevant is key.
The more posts you have, the more updates you’ll eventually need to do.
Source : Orbit Media
If you’re just starting, don’t stress about this yet. But over time, aim to update your articles at least once a year.
Example: Moz
Moz’s "Beginner’s Guide to SEO" is a great example of an evergreen post. They regularly update it with new trends, keeping it at the top of Google rankings and driving consistent traffic.
How many blog posts per week?
Source : Hubspot
Posting more = More traffic (but quality still matters).
Bloggers who publish 16+ posts per month get 3.5x more traffic than those who publish 0–4. (HubSpot)
Blogs with 400+ posts get twice as much traffic as those with 300. (HubSpot)
So, posting more definitely helps—but only if the quality is there. Writing 100 low-quality posts that never rank isn’t as valuable as a handful of high-ranking, well-optimized posts.
Better to write 4 good articles than 16 bad ones!
90.62% of web pages get no organic traffic from Google
Yep, nearly 91% of web pages get zero traffic from Google. And 99.79% get less than 1,000 visitors per month.
Translation? Most people don’t optimize their content for search engines. That’s why learning SEO basics can give you a huge advantage.
Source : Ahrefs
Most top-ranking pages are 2+ years old
Source : Ahrefs
If your blog post doesn’t rank right away, don’t stress—it’s completely normal.
SEO is a long game, and rankings take time. In fact, less than 5% of pages that are less than a year old manage to break into Google’s top 10 results. That’s because Google tends to trust older, more established content. The longer a post has been around, the more chances it has to gain backlinks, engagement, and authority—all factors that help with ranking.
So, don’t get discouraged if your post doesn’t take off immediately. Keep creating high-quality content, update older posts, and stay consistent. Over time, your efforts will pay off!
70% of high-earning bloggers actively promote their content
Blogging success isn’t just about writing great posts—it’s about making sure the right people see them. No matter how valuable your content is, if no one reads it, it won’t drive traffic, engagement, or revenue.
Here’s the difference promotion makes:
70% of bloggers earning $50K+ per year actively promote their content through social media, email marketing, SEO, collaborations, and paid ads.
Only 14% of lower-earning bloggers put the same effort into promotion, which means their content often gets lost in the noise.
The lesson? Don’t just hit "publish" and hope for the best. Share your posts across different platforms, engage with your audience, and build visibility. A well-promoted post can keep driving traffic for months—or even years!
Source : Growth Badger
The most profitable blog niche? food.
If you’re wondering which blog niche brings in the most money, food blogs take the lead. According to one study, they earn an average of $9,169 per month. Recipe blogs, restaurant reviews, and food-related content attract a huge audience, making them highly profitable through ads, sponsorships, and affiliate marketing.
Source : Rank IQ
However, other studies paint a slightly different picture. If you include revenue streams like selling digital products, courses, or memberships, finance blogs often come out on top. These blogs make money through high-paying affiliate programs, premium memberships, and downloadable resources like budget planners or investment guides.
There’s no single “best” niche. The key is to choose a topic you enjoy and diversify your income streams—whether it’s through ads, affiliate marketing, digital products, or sponsorships. A well-monetized blog in any niche can become highly profitable with the right strategy!
60% of bloggers write 1 to 5 guest posts per month
Source : Referral Rock
So, here's something cool I found out: about 60% of bloggers write between 1 and 5 guest posts per month. And get this—over half of them write about one guest post every week. That’s pretty impressive, right? But it gets even crazier—there’s actually about 3% of bloggers who write more than 25 guest posts every week! I mean, wow, that’s dedication!
A lot of bloggers do this because it helps them build backlinks, grow their audience, and increase their visibility. But here’s the thing—while some focus on quantity, most successful guest posts are really well-written. Adding visuals, like images, also helps boost engagement!
It’s all about striking a balance between quality and consistency. Some bloggers are more about publishing lots of content, while others may focus on fewer, more in-depth posts. It's a pretty interesting mix depending on what goals you’re trying to achieve with your blog!
The more backlinks, the more organic traffic from Google
66% of pages don’t have backlinks: According to an Ahrefs study, around 66% of web pages don’t have any backlinks. Without them, it’s much harder for these pages to rank well and get organic traffic from Google. (Monster Insights)
Backlinks = more traffic: Pages that have backlinks tend to get way more organic traffic. The more quality backlinks a page has, the better its chances of ranking higher in search results. (Monster Insights)
Top positions = more backlinks: Pages in the top 3 search results get around 54.4% of all clicks. And guess what? These pages usually have a lot of quality backlinks. (Antidote Digital)
Variety of backlinks: Getting backlinks from different domains is key. Only about 2.2% of content actually gets links from multiple websites. So, variety is really important! (SEO.ai)
Long content = more backlinks: Articles over 3,000 words tend to get 3.5 times more backlinks than shorter posts. Longer content usually gets more attention and links. (SEO.ai)
In addition to acquiring backlinks, it’s essential to focus on internal linking as part of your broader SEO strategy. For more details on how many internal links you should include per page and their impact on SEO, check out our guide on how many internal links per page in SEO.
Basically, the more diverse and high-quality your backlinks are, the better your chances of ranking higher and getting more traffic. It’s all about building those connections!
71% of bloggers say SEO is their main source of traffic
Source : Orbit Media
No surprise here, but SEO tops the list as the most important source of traffic for bloggers.
If you're just starting out, make sure to invest time in keyword research so you can build up organic traffic. After all, it's free and will keep coming in regularly. It's pretty predictable, so why not make the most of it?
Also, pay attention to the difference between organic traffic and paid traffic. Paid traffic doesn’t sustain your blog in the long run.
9 out of 10 bloggers say content quality is the best predictor of success
Content quality is the number one factor for blogging success. Focus on creating valuable, high-quality content and you’re on the right track.
To improve the quality of your content, here are some tips:
Understand your audience: Create content that meets their needs and interests.
Add value: Provide useful information, solutions, or unique insights.
Focus on presentation: Use clear formatting, catchy headlines, and visuals to enhance readability.
Optimize for SEO: Use relevant keywords and ensure your site is technically optimized for better rankings.
Source : Orbit Media
Blogging for business: The ROI is real
Blogging isn’t just for fun; it’s a great way to grow your business:
Businesses that blog get 55% more traffic than those that don’t. More traffic = more potential customers.
Blog posts continue to generate traffic for months (or even years) after they’re published, making blogging one of the most cost-effective marketing strategies.
Example: HubSpot
HubSpot's entire business model is built around blogging. They write detailed articles on marketing, sales, and customer service, and their SEO efforts bring in tons of visitors. These visitors turn into leads, helping drive their sales. Blogging isn’t just a tactic; it’s part of the strategy.
Are blogs reliable sources?
When it comes to blogs, they can definitely be helpful, but you need to know how to tell if they’re reliable. Here’s a breakdown with some stats to help you out:
Author expertise
Blogs written by experts tend to be more trustworthy. A survey from 2023 revealed that 70% of marketers think content from knowledgeable authors is much more convincing. So, check if the author has experience or credentials in the topic they’re discussing.Content Accuracy
Blogs that stay up-to-date are more reliable. HubSpot found that 53% of readers expect content to be refreshed at least annually. If a blog isn’t keeping up with current events or trends, it may be time to look for something more recent.Quality of Writing
The writing quality is a good indicator of trustworthiness. A study shows that 62.96% of readers perceive blogs with multiple authors as more credible, suggesting that the diversity of perspectives can enhance trust.Reputation of the Platform
The hosting platform of a blog influences its reliability. A study by the Content Marketing Institute reveals that 84% of marketers consider content marketing a rewarding and meaningful career path, which may reflect the quality of the platforms that host them.
To sum it up: Blogs can be reliable, but it’s important to do a bit of digging. Check the author’s credentials, look for references, and don’t hesitate to cross-check the info with other sources.
Additional blogging stats for you :
Search engine ranking: Blogging can boost your website’s chances of ranking higher in search results by up to 434%. Definitely a good reason to keep blogging!
Traffic: Blog posts with headlines that are 6–13 words long tend to attract more traffic. So, keep your titles concise but compelling.
Engagement: Did you know 88% of consumers spend more time on pages that include video content? If you can add videos, it's worth considering.
Marketing: 80% of bloggers see strong marketing results, and those who publish consistently see the best outcomes. So, regular content really pays off.
Time spent reading: On average, readers spend about 52 seconds on a blog post. It’s a quick read, so make every second count!
Time spent on blogs: 61% of Americans spend three times more time consuming blog content than emails. Blogs really capture attention.
Content formats: Popular blog formats include lists, news/trends, guides, ebooks, and opinion pieces. Mixing things up can keep things fresh.
Final thoughts
So, basically, the stats show that blogging is still a super powerful way to get traffic, boost your SEO, and keep your audience engaged. To make it work, you’ve got to post regularly, focus on quality content, make sure your SEO is on point, and throw in some visuals. If you stick to this game plan, your blog can seriously help you grow your online presence and give you long-term results!
If you’re looking to start a professional blog for your business, InBlog is a good choice to start. It’s SEO-friendly, easy to use, and designed to help you grow your online presence with minimal hassle. Whether you’re new to blogging or an experienced marketer, InBlog makes the process smooth and straightforward.
To help you get started, my colleague created a YouTube video that walks you through the steps of creating a blog with InBlog.
Check it out here:
