Apr 27, 2023
Blog SEO: Tips For Beginner Bloggers - Checklist(2023)
SEO Keyword Dashboard. Utilizing Long-Tail Keywords. Build a keyword dashboard. Extract specific keywords. Analyze your Search Engine Results Page
1. SEO Keyword Dashboard: Setting the Standard for Prioritization
2. Planning: Refining Your Target and Utilizing Long-Tail Keywords
With inblog, we've done all the basic technical SEO work necessary to make our website visible to search engines. Now it's all about content. We need to create opportunities for people who don't already know about our products or services to land on our website through organic search. To do that, we need to have a variety of content that contains the right keywords that potential customers might be searching for.
But with so many keywords, what should you content for first? What process should you follow when turning SEO keywords into blog content? For SEO, you need to create content based on search volume, user intent as revealed by SERPs, and your audience's buying journey. In the following sections, I'll share my process for planning, creating, and managing SEO content.
Once you've decided, "We need to keep putting out content so that potential customers can find our site," the first thing you need is SEO keywords. However, if we have to find new keywords every time we create a piece of content, it's hard to plan our weekly/monthly work and it's not clear why we should write this content right now. So, we need to decide on a few topics that our business is targeting and organize them into a dashboard by analyzing the detailed keywords related to them across search volume and search results.
A good way to do this is to use a keyword tool that lets you see at a glance what other keywords are related and additional information such as search volume and competition. Paid tools include Keywordtool.io and ahrefs, but even if you don't want to pay, you can use the free keyword tools available through Google Ads' Keyword Planner to see monthly search volume and trends. However, the Google Ads Keyword Planner requires you to run a paid ad to see detailed search volume.
Once we've found a few keywords that we want to target on our blog, we need to see what search results come up when we type them into a search engine. It's not uncommon for a keyword to seem very relevant to our business on the surface, only to find that the search results completely miss the user's search intent. By looking at the SERPs, we can determine the search intent for that keyword. There are five main ways to understand a user's search intent, as shown below.
Once you've analyzed the SERPs, make a list of the keywords you actually need to content for. You can organize your dashboard by adding and subtracting as many items as you need to get the job done. On the left side, you'll see topics that contain your keywords, and on the right side, you'll see the Google/Net search volume for those keywords, along with related or long-tail keywords. As you go along, you can also fill in where the search intent for those keywords falls. Keep in mind that keyword search volumes can vary slightly from month to month, and new keywords often emerge, so your dashboard shouldn't be a one-and-done affair - it should be constantly updated.
Now let's move on to the individual blog SEO content planning process. There are two main things that go into a blog SEO content plan. One is to refine the Creative Target who will be reading this content and reflect that in the flow of the content, and the other is to ensure that the keywords you're targeting are appropriately placed in the Heading Tags and throughout the body of that content.
We start by envisioning the journey of a user who would first come across our blog by typing those keywords into a search engine. Based on our SERP analysis, we write specifically about the purpose of that content and the context of our audience. It's also a good idea to imagine where the customer who sees your blog content is in their buying journey. Below is an example of a customer journey based on Consider / Evaluate / Buy / Advocate / Bond.
Now it's time to outline your content. When outlining, make sure that the main keywords you want to capture in your blog SEO content, as well as any related or long-tail keywords, are placed appropriately. Specifically, H1 through H6 of your article should have all of these keywords placed appropriately so that you can rank higher in search results. H1, which is the title of your blog article, should contain your main keyword, and in-body subheadings like H2 through H6, we recommend 1-2 occurrences of your target keyword each. That is, of course, without breaking the flow of the content.
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