How Mochaclass Quadrupled Monthly Quotation Inquiries with inblog

We recently had the pleasure of interviewing Jonghak Jeong, CEO of RediKins, the company behind Mochaclass—a platform that connects offline classes and instructors to support in-company hobbies and cultural activities for B2B clients. Serving over 200 corporate clients like LG Electronics and D.CAMP, Mochaclass has become a leader in providing enriching cultural experiences within the workplace. But how did this innovative platform come to life?

In this interview, we delve into how Mochaclass discovers corporate clients and effectively utilizes inblog to drive business growth. Read on to learn how they leveraged SEO strategies and content management to achieve remarkable success.

Could you please introduce yourself? :)

Hello, I'm Jonghak Jeong, the CEO of Redikins. We operate Mochaclass, a platform designed to connect companies with classes and instructors to promote in-house hobby and cultural activities. Our mission is to provide a wide range of hobbies and cultural experiences to employees of B2B corporate clients, enhancing employee engagement and workplace satisfaction.

We currently serve over 200 corporate clients from various industries, including prominent names like LG Electronics, D.CAMP, and Myeonryeok Oriental Medicine Hospital. For example, Myeonryeok Oriental Medicine Hospital has utilized our services more than 80 times, which speaks volumes about our high reuse rate and exceptional customer satisfaction.

Our main customer acquisition channel is organic traffic through effective SEO (Search Engine Optimization) strategies. By optimizing our online presence, we attract companies seeking to enrich their corporate culture through in-house activities.

What inspired you to found RediKins?

I've harbored a dream of entrepreneurship since my university days. With a major in Chemical Engineering and a minor in Computer Science, I naturally gravitated toward a career in IT development. After spending three years working in the IT industry and accumulating diverse experiences, I explored and tested four different services.

The fourth service, which evolved into our current Mochaclass, emerged from this period of experimentation. While we haven't yet achieved a perfect Product-Market Fit (PMF), I believe we're in the process of validating our model through continuous customer acquisition and high retention rates. Our focus on providing value to both companies and their employees has been key to our gradual growth and success.

Through Which Channels Do You Acquire Corporate Client Leads?

Over 95% of our service traffic comes from search engines. Of this, more than 70% is organic traffic, while about 20-30% comes through search advertisements. We believe these excellent results are due to our early focus on SEO and consistently publishing high-quality content.

In addition to search engines, we actively promote our services in HR manager communities where our clients congregate and on social media platforms like LinkedIn. By engaging directly with HR professionals, we can better understand their needs and showcase how Mochaclass can enhance their company's culture.

How Were You Able to Produce Such Great Content Without SEO Knowledge?

Initially, lacking experience in the B2B sector, I made concerted efforts to learn by exploring various resources and networking. By chance, I came across Elifunt Company, a B2B content marketing agency, and they provided invaluable assistance. They helped us set content goals that considered keyword strategies tailored to our target customers, as well as focusing on awareness and conversion metrics. This significantly improved our overall understanding of SEO.

In the early stages, Elifunt Company directly created content for us, which led to impressive results. Currently, we've taken the insights we've gained and are producing our own content in collaboration with a freelance content creator. This approach allows us to continuously generate high-quality content while maintaining strong SEO performance.

What Challenges Did You Face Before Adopting inblog?

As a B2B company, we strongly felt the necessity to attract customers through content marketing. While searching for a blog platform specialized in Search Engine Optimization (SEO), we stumbled upon inblog on LinkedIn and decided to adopt it immediately. Although our team is entirely composed of developers, building a blog from scratch was cumbersome and required a significant amount of resources.

We considered self-hosted blogs, but the hassle of building and maintaining them was considerable. Moreover, we were disappointed that service-based blogs didn't operate on subdomains (e.g., mywebsite.com/blog), which was important for our SEO strategy. Specifically, using platforms like Ghost would incur additional charges when utilizing subdomains, which was burdensome for us.

Then we found a post introducing inblog on LinkedIn, and we concluded that it was a service that met our needs perfectly, so we started using it right away. The fact that inblog allows us to use subdomains and can be operated easily and simply was very attractive to us. These features gave us the "kick" we needed to move forward. (laughs)

What Is Your Favorite Feature of inblog?

Our most satisfying feature of inblog is undoubtedly its ability to utilize subdomains. (laughs)

Additionally, the convenience of writing content through Notion and the user-friendly dashboard is extremely beneficial. We create content templates in Notion and compose our articles there, so being able to directly integrate this with inblog is incredibly convenient.

As a team of developers, we're always looking for ways to automate and manage content efficiently. The various features offered by inblog perfectly meet these requirements, allowing us to streamline our content creation and management processes.

What Business Effects Have You Achieved Through inblog?

We first started using inblog around October or November of last year. Although it hasn't been long since we launched our B2B service and blog, the traffic began to steadily increase right away. Before adopting inblog, we received an average of about 30 quotation inquiries per month, but now that number has increased more than fourfold to around 130 inquiries per month. Traffic has also grown proportionally with the increase in inquiries, and currently, 60% of our total traffic comes through the blog.

This significant boost has allowed us to reach more potential customers, greatly contributing to our business growth.

Any Words for Potential Customers Considering Adopting inblog?

inblog is a CMS (Content Management System) tool that delivers top-notch performance at minimal cost. Not only can you easily and affordably set up subdomains, but it also simplifies the process of creating content, which is the most crucial aspect of SEO. We highly recommend inblog to anyone looking to achieve quick results through SEO!