Mile Corporation: How We Secured B2B Leads from Toss, YG Plus, Jeju Air, and More
We recently had the opportunity to interview Choi Ho-Jae, the Growth Manager at Mile Corporation (hereafter referred to as Mile), a leading provider of office space management solutions. The Mile team is dedicated to solving conference room and office space challenges, and they've successfully acquired major clients like Toss, YG Plus, and Jeju Air through their compelling blog content. In this article, we'll explore how the Mile team leverages inblog to secure large B2B leads and drive growth.
Please Introduce Yourself.
Hello! I'm Choi Ho-Jae, and I oversee growth at Mile. Mile offers a SaaS solution that addresses issues related to conference room reservation management and shortages. Currently, various clients—including Kakao Entertainment, Kmong, and Idus—are using Mile's products to solve their conference room scarcity problems.
I met Jinwoo, the co-founder and CEO of Mile, during our time at the university entrepreneurship club called Insiders. I initially aspired to start a business rooted in engineering and was particularly interested in the B2B sector. At that time, the Mile team was well-known within Insiders for their exceptional achievements. Fortunately, Jinwoo offered me a position to manage business and growth. The opportunity to gain comprehensive experience in B2B business was incredibly appealing, leading me to join the Mile team.
How Did You Secure Major Clients Like Kakao Entertainment and Kmong?
Companies of substantial size, such as Kakao Entertainment and Toss, often grapple with significant issues like conference room shortages due to their large scale. For example, Toss had developed its own conference room reservation system. However, they highly valued our product because it focused specifically on solving "conference room issues."
We enhance conference room utilization rates by leveraging automatic check-in/check-out features. This allows us to repurpose idle spaces that result from no-shows or meetings that end early. Our clients found this particularly compelling because it directly addressed their needs. In essence, a critical factor in securing large clients was how relentlessly we identified and solved the inconvenient problems they were facing.
Moreover, our solution gained traction through viral exposure in General Affairs (GA) and administrative support communities. Our experiences and network from participating in the Hyundai Startup Competition alongside inblog also played a significant role in acquiring leads from major corporations.
What Channels Are You Currently Using to Acquire Leads?
The Mile team utilizes four main channels to acquire leads:
1. Content Marketing
Our primary and most effective channel is content marketing. Many potential clients facing conference room shortages search online with the intent to find solutions. Since our product directly addresses this specific issue, building trust through valuable content is crucial. Given the high customer lifetime value, clients prefer solutions that clearly resolve their problems. By providing insightful and solution-focused content, we've established ourselves as thought leaders in the industry.
In fact, I recently shared my experiences on LinkedIn, which garnered positive feedback. (laughs)
2. Performance Marketing (Google and Meta)
The second channel is performance marketing through platforms like Google Ads and Meta Ads. Initially, our campaigns weren't highly efficient. However, by narrowing down our target audience and delivering a clear, concise message, we've seen significant improvements. For example, using messaging like "Solving conference room shortage problems for companies with over 100 employees" has resonated well. This approach has not only enhanced our campaign performance but also underscored the widespread nature of conference room shortages in larger organizations.
3. Cold Emails
Our third strategy involves cold emailing. This method allows us to reach potential leads at a relatively low cost. However, we've noticed that the conversion rate is lower compared to other channels. We're currently exploring ways to refine our cold email approach to boost engagement and improve conversion rates.
4. Community Virality
Lastly, we leverage community virality. Since our target customers are typically in General Affairs (GA) and administrative support departments, how our service is perceived within these communities is vital. We actively participate in relevant forums and professional networks to share insights and engage with potential clients. Through ongoing customer interviews, we continuously gather feedback to understand their needs better and enhance our services accordingly.
Could You Share the Intentions Behind Planning Your Current Mile Blog Content and Describe Your Writing Process?
When we initiated our blog, we established the fundamentals of SEO and determined our content direction through an onboarding meeting with the inblog team. They advised us to start with "Questions That Customers Are Curious About," so we focused on producing high-quality content aligned with those topics. After crafting about two or three pieces, we aimed to write content from the perspective of the marketing funnel.
Currently, we're creating content related to office space management that would interest General Affairs (GA) and administrative support managers. Just as the inblog team is interviewing us now, we're also preparing customer success story interviews. (laughs)
Through this strategy, the Mile blog provides valuable information that meets our customers' needs, and we're reaching an even broader audience through SEO optimization. Moving forward, we plan to systematically manage everything from content planning to writing and distribution in collaboration with inblog, maximizing our blog's performance through continuous improvement and innovation.
What Challenges Did You Face Before Adopting inblog?
Initially, we didn't have a clear understanding of blogs or Content Management Systems (CMS). We tried to create content by coding with HTML tags, which was neither efficient nor scalable. We soon realized that SEO is a time-consuming endeavor. If the results didn't meet our expectations, we'd have to explore other methods, which felt risky. This led us to conclude that we needed a reliable SaaS (Software as a Service) solution.
Coincidentally, the inblog team had been observing our growth closely from the early stages. Seeing that many other clients were successfully using their platform, we decided to adopt inblog with confidence.
How Was Your Onboarding Experience with inblog?
First and foremost, inblog is an incredibly easy-to-use tool. Managing SEO tags and analyzing performance through their analytics features are much simpler compared to other CMS tools we've tried. The onboarding process was also very smooth, allowing us to start using the service without any significant hurdles.
What Is Your Favorite Feature of Our Service?
I absolutely love the dashboard feature in inblog! There's often a surge in blog views the day before we receive a lot of inbound inquiries. Being able to easily grasp these patterns in real-time is extremely valuable for me as a growth manager.
Additionally, the ability to track the CTA (Call to Action) for each post allows us to identify which content is most effective in acquiring leads. This has enabled us to execute more strategic content marketing.
The recently updated lead form feature is also a tremendous help. For clients like us, where every piece of company information is crucial, this feature is incredibly useful. It's especially convenient because we can use all these functionalities at once without having to download each as separate plugins.
What Business Benefits Have You Achieved Through inblog?
By leveraging inblog, we've been able to secure an average of approximately 100 daily website visitors, with about half of this traffic coming organically through Google searches. Based on our data from Google Ads, our average Cost Per Click (CPC) is over $0.42 USD. This means we're generating value equivalent to about $20 USD per day, or more than$590 USD per month.
Beyond simple cost savings, we've successfully acquired leads from major clients like Toss, YG Plus, and Jeju Air through organic SEO traffic—clients that would have been difficult for us to reach otherwise.
Furthermore, by analyzing search terms and keywords, we've gained deeper insights into the specific needs related to conference room shortages. This understanding has positively impacted our business, going beyond merely generating monetary value and helping us tailor our solutions more effectively.
Thought for 19 seconds
What Business Benefits Have You Achieved Through inblog?
By leveraging inblog, we've been able to secure an average of approximately 100 daily website visitors, with about half of this traffic coming organically through Google searches. Based on our data from Google Ads, our average Cost Per Click (CPC) is over 500 KRW (approximately $0.42 USD). This means we're generating value equivalent to about 25,000 KRW per day, or more than 700,000 KRW per month (roughly $590 USD).
Beyond simple cost savings, we've successfully acquired leads from major clients like Toss, YG Plus, and Jeju Air through organic SEO traffic—clients that would have been difficult for us to reach otherwise.
Furthermore, by analyzing search terms and keywords, we've gained deeper insights into the specific needs related to conference room shortages. This understanding has positively impacted our business, going beyond merely generating monetary value and helping us tailor our solutions more effectively.
A Message to Potential Customers Considering inblog
If you're new to SEO, inblog is an absolute must! It allows you to start easily without worrying about complex aspects of Technical SEO, such as domain connections and image optimization.
SEO is a realm built on trust, and inblog has already achieved successful SEO results with numerous clients, just like us. You can use it with confidence. Even if you're a beginner in SEO, you can safely operate a blog with inblog by your side.
What Content Can We Expect from Mile's Blog in the Future?
As mentioned earlier, we're currently preparing a comprehensive white paper on conference rooms. In addition, we plan to continuously provide a variety of content on topics that would be beneficial for professionals in General Affairs (GA) and administrative support roles.
We're also planning to include content that covers the overall office space, such as desk arrangements, office space optimization, and more—not just conference rooms. Through this, we aim to provide our customers with broader information and deliver in-depth insights into office space management. You can look forward to continually finding useful and practical information on the Mile blog in the future!