Last year, I reviewed Framer’s SEO capabilities and found major limitations. While it excelled in design and speed, it struggled with content-heavy, SEO-focused projects.
Fast forward to 2025, and the landscape has changed. Framer has made notable updates, and it’s time to see if the platform is now ready for serious SEO work.
Methodology
This assessment is based on:
Hands-on experience managing content and SEO across multiple platforms
The latest updates to Framer’s SEO features (as of March 2025)
Comparisons with WordPress and Webflow for content-heavy and design-focused sites
The focus is on features that matter most for SEO and content management in today’s search environment.
Framer has come a long way since the last review. Its automated SEO tools, performance improvements, and growing customization options make it more competitive, though some limitations remain.
Automated SEO features
Framer now includes several built-in SEO tools right out of the box:
Automatic sitemaps (a file that lists all your site’s pages for search engines) and robots.txt (a file telling search engines which pages to crawl or ignore): Generated automatically, so no manual setup or extra plugins needed.
Server-side rendering (generating page content on the server before sending it to the browser): Improves crawlability and indexing by search engines, and speeds up the first page load.
Performance optimization : Framer sites tend to load quickly, which is a big plus in Google’s ranking system.
Built-in analytics : GDPR-compliant (meets European privacy rules) and doesn’t require cookie banners, while still giving you key performance insights.
Customizable SEO controls
Framer now gives you more flexibility with SEO settings:
Meta titles and descriptions (text shown in search results): Set custom titles and descriptions for your whole site or individual pages, including CMS pages.
Custom domains (your unique web address) and canonicals (preferred page version for search engines): Use your own domain and set canonical URLs to avoid duplicate content issues.
JSON-LD support (a format for structured data that helps search engines understand your content): Add this to improve your chances of getting rich snippets (enhanced search listings).
Redirects management (sending visitors from an old URL to a new one): Easily set these up to keep traffic when you reorganize your site.
Framer makes it super easy to turn your designs into interactive websites without heavy coding. This not only saves time but also improves the user experience, something Google really cares about for rankings in 2025.
Performance and core web vitals
Thanks to its React-based setup (basically building apps from small parts that can update themselves), Framer sites feel smooth and load fast. Even with Google’s newer ranking rules, speed and Core Web Vitals, the metrics that show how fast, responsive, and stable your site feels, still play a big role.
Framer makes it easy to create responsive layouts that look great on any device. Since Google now focuses on mobile-first indexing, having a mobile-friendly site is more important than ever.
Modern technology stack
With React at its core, Framer produces clean, efficient code, which helps search engines crawl and indexyour site more easily. Plus, features like lazy loading for images and components keep performance high, even on pages packed with content.
Comprehensive metadata support
Framer lets you tweak meta titles and descriptions for your whole site or individual pages with a simple interface. For CMS content, you can customize metadata for each entry, giving you precise control over how content shows up in search results.
It also supports OpenGraph metadata (information that controls how your pages appear when shared on social media), so your pages look great when shared on social media.
Framer has improved its content management, but it’s still not as flexible as WordPress or other blogging-focused platforms. Its built-in CMS works for blogs and articles, but you might run into challenges like:
Organizing lots of categories and tags
Setting up complex content hierarchies to boost internal linking
Managing advanced editorial workflows for bigger writing teams
Technical SEO integration
Framer now supports JSON-LD structured data (a way to help search engines understand your content), but some technical SEO tasks still need extra work:
Schema markup (code that tells search engines what your content is about): Basic types are easy, but complex nested schemas, like recipes with nutrition info or products with multiple offers, require coding knowledge.
Hreflang tags (code that tells search engines the language and region of a page): For multilingual sites, you often need to add these manually.
Custom robots directives (instructions for search engines about which pages to crawl or ignore): Going beyond the basic robots.txt may require extra customization.
Advanced canonicalization (setting the preferred version of a page to prevent duplicate content issues): Complex pagination or filtering setups require technical expertise.
Content creation workflow
Framer’s content optimization tools have improved, but it still lacks some of the built-in SEO helpers that WordPress plugins like Yoast SEO or Rank Math provide. Things like checking keyword usage, readability, and internal linking suggestions usually require outside tools.
Pricing for multilingual sites
Framer’s updated localization policies can make running a multi-language site more expensive. There are workarounds, but this is worth considering if your audience is global.
Comparison with competitors in 2025
Framer vs WordPress
WordPress is still the go-to for content-heavy sites thanks to its huge library of plugins and themes. But Framer has caught up in a few important ways:
Framer has come a long way since our last review. With smarter automated SEO features, better performance, and a growing toolkit, it’s now a much stronger choice for SEO-focused projects than it used to be.
Best fits for Framer
Framer works best for:
Design-first websites where looks and interactivity are top priorities
Portfolios and showcases that need both speed and style
Small to mid-sized business sites with simple content needs
Projects where quick build and launch is the main goal
When Framer might not be the best fit
Framer can be less ideal for:
Content-heavy sites with complex categories, tags, and big blog sections
Multilingual projects with many language versions
Large editorial teams that need advanced content workflows
Enterprise sites requiring deep SEO customizations and integrations
If your main goal is content marketing and lead generation, Inblog is a great fit. It takes care of all the technical SEO for you and comes with built-in lead capture tools plus newsletter integration.
A: Yes. Framer has significantly improved its SEO capabilities with automated sitemaps, server-side rendering, customizable meta tags, JSON-LD structured data support, and performance optimizations.
These upgrades make it competitive for SEO-focused projects, especially for design-first websites and small to mid-sized business sites.
2️⃣
Q: Can you do SEO on Framer without plugins?
A: Yes. Framer includes built-in SEO tools such as meta title and description controls, canonical URL settings, redirects, and JSON-LD support.
Unlike WordPress, you don’t need separate plugins for basic SEO tasks, although complex technical SEO may still require custom coding.
3️⃣
Q: What are Framer’s SEO strengths compared to other website builders?
A: Framer stands out for fast load times, Core Web Vitals performance, mobile optimization, clean React-based code, and easy design-to-code workflows.
These factors help search engines crawl and index your site efficiently while ensuring a great user experience.
4️⃣
Q: What SEO challenges does Framer still have in 2025?
A: While improved, Framer’s CMS is less flexible for large-scale content management. Limitations include handling complex content hierarchies, advanced editorial workflows, and multi-language SEO.
A: Webflow currently offers more advanced SEO controls and a more flexible CMS for large or complex sites. Framer, however, has closed the gap for design-first projects and offers easier setup for basic to intermediate SEO without extra tools.
6️⃣
Q: Is Framer better than WordPress for SEO?
A: WordPress remains the best choice for content-heavy sites due to its plugin ecosystem (Yoast SEO, Rank Math, etc.). Framer is easier for beginners and faster out of the box but may not match WordPress for advanced SEO customization and content scaling.
7️⃣
Q: How does Framer handle technical SEO?
A: Framer supports essential technical SEO features like server-side rendering, canonical URLs, redirects, and JSON-LD. However, advanced configurations (complex schema markup, dynamic hreflang, paginated canonicalization) require developer input.
8️⃣
Q: Can Framer be used for content-heavy SEO projects?
A: It’s possible, but Framer is better suited for smaller content operations. Large blogs or enterprise content marketing projects may face CMS limitations, making platforms like WordPress or Inblog a better fit.
9️⃣
Q: How does Framer compare to Inblog for SEO?
A: Framer is design-first with general SEO features, while Inblog is purpose-built for content marketing and SEO.
Inblog offers automated SEO, integrated lead capture, newsletter tools, and blog-optimized CMS capabilities, making it stronger for pure SEO-driven growth.
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Q: Who should use Framer for SEO in 2025?
A: Framer works best for portfolios, design-driven business sites, and projects where speed, style, and ease of use are top priorities. If your primary goal is content marketing at scale, a blogging-focused platform like Inblog or a fully optimized WordPress setup may be better.