inblog Pricing Compared: How Much Does a B2B Blog Really Cost in 2026?
How Much Does a Business Blog Actually Cost?
Choosing a blog platform isn't just about features — it's about total cost of ownership. The sticker price is often misleading. A "$4/month" plan can easily become $50+/month once you add the plugins, integrations, and hosting you actually need.
We compared inblog's pricing against WordPress.com, Ghost, Webflow, and other popular platforms — focusing on what B2B companies actually need: custom domain, subdirectory hosting, SEO tools, lead capture, and team collaboration.
Quick Comparison: What You Actually Pay
| Feature You Need | inblog | Ghost | WordPress.com | Webflow |
|---|---|---|---|---|
| Starting price | Free ($0) | $18/mo | Free ($0) | Free ($0) |
| Custom domain | Free plan | All plans | $4/mo+ | $14/mo+ |
| Subdirectory hosting | Free plan ✅ | $249/mo 😬 | Not available ❌ | DIY reverse proxy |
| Built-in SEO | Free plan ✅ | All plans | Basic (plugins for more) | Manual setup |
| Lead capture forms | Free plan ✅ | Not included ❌ | Plugin required | Basic forms only |
| Google Search Console | Free plan ✅ | Manual setup | Business ($25/mo) | Manual setup |
| Google Analytics | Free plan ✅ | All plans | Premium ($8/mo+) | All paid plans |
| Team collaboration | Free plan ✅ | $29/mo (3 users) | All plans | $23/mo+ |
| API access | Team ($39/mo) | All plans | Business ($25/mo) | $23/mo+ |
| No maintenance | ✅ Fully managed | ✅ Managed | ❌ Updates required | ✅ Managed |
The Real Cost: Scenario-Based Comparison
Let's compare what you'd actually pay for three common use cases:
Scenario 1: Solo marketer starting a company blog
Needs: Custom domain, basic SEO, analytics, 1 author
| Platform | Monthly Cost | What You Get |
|---|---|---|
| inblog | $0 | Everything included: subdirectory, SEO, GSC, GA, forms |
| Ghost | $18 | Custom domain, basic SEO, 1 staff user |
| WordPress.com | $8 | Custom domain, basic SEO (no GA until Premium) |
| Webflow | $23 | Custom domain, CMS, 2K items |
Winner: inblog — The only platform where a solo marketer gets full SEO + lead capture + analytics at $0.
Scenario 2: B2B startup with 3-person marketing team
Needs: Subdirectory, team access, lead forms, API, analytics
| Platform | Monthly Cost | Notes |
|---|---|---|
| inblog | $39 | Team plan: subdirectory, API, forms, unlimited team members |
| Ghost | $249 | Business ($199) + subdirectory addon ($50). 15 staff users |
| WordPress.com | $25+ | Business plan. No subdirectory. Needs plugins for forms/SEO |
| Webflow | $39+ | Business plan. No native subdirectory. Limited blog features |
Winner: inblog — $39/mo vs Ghost's $249/mo for the same subdirectory + team setup. That's 84% less.
Scenario 3: SEO agency managing 5 client blogs
Needs: Multiple blogs, API/CLI automation, analytics per blog
| Platform | Monthly Cost (5 blogs) | Notes |
|---|---|---|
| inblog | $195 | 5 × Team plan ($39). CLI for cross-blog management |
| Ghost | $1,245 | 5 × Business ($199) + subdirectory ($50 each) |
| WordPress.com | $125+ | 5 × Business ($25). No subdirectory. Plugin management ×5 |
| Webflow | $195+ | 5 × Business ($39). No native blog SEO features |
Winner: inblog — Same price as Webflow but with subdirectory hosting, SEO, and CLI automation included. 6x cheaper than Ghost for the same capabilities.
inblog Pricing in Detail
| Plan | Price | Best For | Key Features |
|---|---|---|---|
| Free | $0 | Getting started | Subdirectory, SEO (Lighthouse 90+), GSC, GA, forms, team members, custom branding |
| Team | $39/mo | Growing businesses | Everything in Free + API access, scaled by pageviews (0-10K → 500K+) |
| Annual | $2,990/yr | High-traffic blogs (200K+ pageviews) | Everything in Team, billed annually (save 2 months) |
All plans include the same core features. The primary difference is API access and pageview-based scaling on the Team plan.
What About Self-Hosted WordPress?
Self-hosted WordPress (WordPress.org) is technically "free" — but the hidden costs add up fast:
| Cost Item | Typical Monthly Cost |
|---|---|
| Hosting (reliable) | $20-50/mo |
| SEO plugin (Yoast/RankMath Pro) | $8-16/mo |
| Security plugin (Wordfence/Sucuri) | $8-25/mo |
| Form plugin (Gravity Forms/WPForms) | $5-15/mo |
| CDN (Cloudflare Pro) | $20/mo |
| Maintenance time (updates, conflicts) | 2-4 hours/month |
| Total | $61-126/mo + your time |
inblog's Team plan at $39/mo includes everything above — fully managed, no plugins, no maintenance.
When inblog Might NOT Be the Right Fit
We believe in honest comparisons. inblog isn't for everyone:
- You need full design control — If pixel-perfect custom design is your priority, Webflow or self-hosted WordPress gives more flexibility
- You run an ecommerce store — WordPress + WooCommerce or Shopify is purpose-built for ecommerce
- You need a newsletter-first platform — Ghost or Substack is better if email is your primary channel, not SEO
- You want a free, fully open-source solution — Self-hosted WordPress or Ghost gives you complete code ownership
But if your goal is SEO-driven content marketing with lead generation — and you don't want to manage infrastructure — inblog gives you the most value per dollar.
The Bottom Line
For B2B companies focused on SEO and lead generation, the math is clear:
- inblog Free gives you more than most platforms' paid plans
- inblog Team ($39/mo) matches or exceeds Ghost Business ($249/mo) for blog-specific features
- Total cost of ownership is 50-80% lower than WordPress or Ghost when you factor in plugins, hosting, and maintenance time
Don't take our word for it — start with the Free plan and see for yourself.