How to send newsletter?
Send newsletters to engaged subscribers who have shown great interest by interacting with the content to nurture leads. Newsletters include links to posts, and you can write your desired content in the newsletter.
Monitor subscription events to track your audience's engagement.
Additionally, you can track email delivery, open rates, click-through rates, and user engagement directly in the app.
Let's explore how to send newsletters, how subscribers are managed, newsletter performance, and subscriber data.
Email Subscription Process
1. Email Submission
Readers enter their email addresses to subscribe to your blog and posts.
2. Email Verification
Upon subscription, an email verification process is activated.
This process increases the chances of subscription emails reaching users' inboxes and helps reduce spam rates, in accordance with Google's bulk email sending regulations introduced in 2024.
How Subscribers are Managed?
Note: Inblog automatically excludes bounced/complained emails from the newsletter list to maintain a good email reputation. After troubleshooting delivery issues, you can re-add affected subscribers.
Once subscribers submit their email addresses and complete the validation process, their email addresses are stored and managed in the Subscribers tab.
1. Active subscribers
The newsletter is sent only to active subscribers, excluding those who have bounced, complained, or unsubscribed from the entire subscriber list.
2. Bounced, Complained, Unsubscribe
To protect the email sending domain and improve the deliverability to subscribers' inboxes, subscribers who have bounced, complained, or unsubscribed are automatically excluded from future mailings.
How to Send Newsletters?
Note: Linking LinkedIn accounts and posting are only available in the Team plan (or Trial).
1. Accessing the Newsletter Page
Publish a post.
If a modal appears, click on the 'Go send Newsletter' button,
or navigate to the page through the 'Newsletter' button on the editor screen.
2. Write Newsletter Content
You can include desired content in the newsletter. At the bottom of the newsletter, there will be a button linking to an article.
The newsletter is sent only to active subscribers, excluding those who have bounced, complained, or unsubscribed from the entire subscriber list.
If you wish to change the Email Display Name in the email header, you can click “Click here” button to modify the Display name.
Subscribers will see the following modified appearance in the forwarded email header:
3. Send Newsletter
Note: Once the newsletter is sent, it can’t be resent even if you republish it.
Click "Send Now". Upon entering the page, you can always review the sent history.
Once the newsletter has been sent, you can check the status and timestamp of the transmission on the dashboard.
Newsletter Analytics
You can track email delivery, open rates, click-through rates, and user engagement directly in the app.
1. Dashboard
Use the toggle at the top of the dashboard to view overall subscribers, active users, and unsubscribes, along with subscription event occurrences displayed on a time-series graph.
2. Subscribers Tab
In the Subscribers tab, you can also monitor email delivery, open rates, click-through rates, and user engagement. Check out the Delivery Status document for more information.
By clicking the Chevron down button on the right, you can see which posts the subscriber subscribed to and view delivery data for each sent email.
Email Bounces
To protect the email sending domain and improve the deliverability to subscribers' inboxes, emails to bounced subscribers are automatically excluded from being sent.
For bounced cases, after troubleshooting the issue, they can be re-added to the active subscriber list to receive newsletters.
1. Why does an email bounce?
A bounce happens when an email cannot be delivered to the person it was meant for, and is returned to the sender. It essentially “bounces” back to the person who sent it.
Some reasons include invalid email addresses, full mailboxes, technical issues with email servers, spam filters, message size restrictions, or blacklisting of the sender’s email server.
2. How to re-add bounced users?
In the subscriber list, bounced users are labeled as "Bounced." Bouncing can occur due to various reasons, and after troubleshooting the issue, you can confidently click the "Re-add" button.
A modal window will appear asking if you want to re-add them, and you can do so by clicking "Re-add."
Sending emails without addressing bounce issues significantly increases the risk of being flagged as a spammer and blacklisted, damaging your email reputation.
** It's crucial to only re-add subscribers after ensuring that the bounce issues have been resolved.
Complained
To protect the email sending domain and enhance deliverability to subscribers' inboxes, emails reported as spam (Complained) are automatically excluded from being sent.