Building your first 100 customers for your B2B SaaS startup

Learn effective strategies to grow your B2B SaaS business through leveraging your network, collaborating with distribution partners.
Han Jang's avatar
May 20, 2024
Building your first 100 customers for your B2B SaaS startup

How to get your first 100 customers

1. Utilize Your Network

  • Friends and Their Friends: Start by asking friends to try your product and encourage them to share it with their network.

2. Partner with Distribution Channels

  • Collaborate with Established Channels: Work with companies that already have strong distribution networks.

  • High-Value Customers: Focus on customers who provide valuable feedback and help improve your product.

    high value customers

3. Y Combinator Strategies

  • Outbound Outreach: Send personalized cold emails to potential customers, including YC companies, addressing their specific needs.

  • Content and SEO: Consistently publish 1-2 blog posts per week. Use SEO tools and techniques, like HTML tags and alt texts for images. Over time, build thought leadership in your domain through your blog.

4. Engage with Targeted Communities

  • Community Involvement: Answer questions on platforms like StackOverflow and Reddit, and participate in discussions on Product Hunt.

  • Press Outreach: Send highly personalized emails to tech publications like TechCrunch.

5. Leverage Software Review Sites

  • Review Platforms: Use sites like G2 to gather and showcase reviews of your software.

By following these strategies, you can effectively market your SaaS product, attract high-quality leads, and grow your business.

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