inblog: Frequently Asked Questions(FAQ)

Here are some commonly asked questions about inblog, covering topics such as the benefits of inblog for SEO, the importance of SEO, and additional engineering-related inquiries.
Jun 21, 2023
inblog: Frequently Asked Questions(FAQ)
Contents
SEOHow does inblog contribute to SEO?What are the fundamental principles of search engine optimization (SEO)?What additional features does inblog offer?Why is Search Engine Optimization (SEO) important? Why should I have a company blog?Why isn't my uploaded post showing up on Google?EngineeringHow does inblog compare to Ghost, WordPress, or building a website from scratch?How can I connect a custom domain (subdomain or subdirectory)?Will you be creating your own CMS (Content Management System)?What analytics capabilities do you provide?What additional features can I expect?Do you support API calls? Can I integrate with other analytics tools like Amplitude?Is it possible to customize the blog list screen and post screen?PlansHow much does the Team Plan cost?

SEO

How does inblog contribute to SEO?

inblog plays a crucial role in enhancing your website's search engine optimization (SEO) by providing a powerful infrastructure for SEO-optimized webpages and automatically tagged content. To illustrate this, let's consider the analogy of a house: inblog offers you a webpage with a solid foundation, and it's up to you to enhance the quality of the house through compelling content for both the exterior and interior. Once you've accomplished that, you can create SEO-optimized content and blogs, which will enable you to attract customers by achieving high search rankings. The key here is to focus on delivering high-quality content that meets the needs of your target audience. inblog assists you in identifying relevant keywords that your customers are likely to search for and creating content tailored to those keywords. SEO is a gradual and powerful process that yields long-term benefits.
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What are the fundamental principles of search engine optimization (SEO)?

Search engine optimization (SEO) is built upon several core principles, which include:
  1. Discovery: Search engines constantly explore and find new webpages and content on the internet.
  1. Crawling: Search engines systematically analyze the content of webpages to understand their structure and information.
  1. Indexing: Search engines organize and store the information from webpages in their databases, creating an index for quick retrieval.
  1. Ranking: Search engines determine the relevance and quality of webpages based on various factors, such as content, keywords, backlinks, and user experience. They then assign rankings to webpages in search results.
However, the essence of SEO lies in providing the right content to address your customers' queries at the right moment. Businesses, in particular, should focus on understanding the specific questions their customers have. By selecting appropriate keywords and crafting relevant content on your inblog, you can achieve significant improvements in search rankings within a relatively short timeframe.

What additional features does inblog offer?

In addition to its core functionalities, inblog provides several additional features to enhance your experience:
  1. CTAs for Customer Conversion: inblog offers built-in Call-to-Action (CTA) functionality to optimize customer conversion. This feature allows you to create compelling calls-to-action on your webpages, encouraging visitors to take desired actions. Furthermore, inblog provides analytics related to these CTAs, enabling you to track their performance and make data-driven decisions.
  1. AI-Powered SEO-Optimized Content Creation: We have plans to introduce AI-powered capabilities for creating SEO-optimized content. This feature will leverage artificial intelligence technology to assist you in generating high-quality, search engine-friendly content that aligns with your target audience's interests and search queries.
  1. Automated Content Distribution: inblog aims to streamline your content distribution process by offering automated sharing functionalities. You will have the ability to automatically share your blog posts on popular social media platforms such as Twitter and LinkedIn, allowing you to expand your reach and engage with a wider audience effortlessly.

Why is Search Engine Optimization (SEO) important? Why should I have a company blog?

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Search Engine Optimization (SEO) holds significant importance in today's digital landscape. Here's why it matters:
  1. Increased Visibility and Traffic: SEO enables your website to rank higher in search engine results pages (SERPs), making it more visible to potential customers. By optimizing your webpages and content for relevant keywords, you can attract organic traffic and increase your chances of being discovered by your target audience.
  1. Cost-Effective Marketing: Unlike traditional advertising methods that can be expensive and yield uncertain results, SEO is a cost-effective marketing strategy. By focusing on creating valuable content and optimizing it for search engines, you can generate long-term organic traffic without relying heavily on paid advertising.
  1. Improved Conversion Rates: SEO is not just about driving traffic; it also aims to attract the right audience. By targeting specific keywords and addressing your customers' needs and queries, you can increase the chances of converting website visitors into customers. Quality content and optimized user experience contribute to higher conversion rates.
  1. Establishing Industry Authority: Having a company blog provides an excellent platform to showcase your industry knowledge, expertise, and thought leadership. By consistently sharing valuable and informative content, you can position your business as an authority in your niche, building trust and credibility among your audience.
  1. Enhanced Search Engine Rankings: Regularly publishing relevant and optimized content on your company blog can positively impact your search engine rankings. Search engines value fresh, high-quality content, and by consistently delivering valuable blog posts, you can improve your website's overall visibility and authority in search results.
In summary, incorporating SEO practices and maintaining a company blog can significantly benefit your business by driving traffic, increasing conversions, establishing authority, and improving search engine rankings.

Why isn't my uploaded post showing up on Google?

It's important to note that Google requires some time to index and display your webpage in its search results. Typically, it may take up to a week or longer for your page to appear. If you have recently submitted a sitemap or requested indexing, please allow at least a week before assuming any issues. If you have made recent changes to your page or website, we recommend checking back after a week to ensure that your content is not missing from the search results.

Engineering

How does inblog compare to Ghost, WordPress, or building a website from scratch?

For a comprehensive comparison with Ghost, we recommend referring to this article. It aligns with our evaluations of other services in the market. inblog initially emerged as an enterprise-focused blogging solution, offering essential features such as Call-to-Actions (CTAs) tailored for enterprise blogs and comprehensive analytics to drive higher traffic and conversions. We are continually evolving and rapidly addressing areas where users might have concerns with platforms like Ghost and WordPress. We strive to provide an enhanced experience that caters to your specific needs and ensures greater comfort and satisfaction with our platform.

How can I connect a custom domain (subdomain or subdirectory)?

Team Plan offers the capability to connect a custom domain, whether it's a subdomain like blog.website.com or a subdirectory like website.com/blog. If you're planning to run a company blog, we highly recommend connecting it to your company's domain. By having an SEO-optimized blog, you can benefit from improved search engine visibility and drive more traffic to your main website.

Will you be creating your own CMS (Content Management System)?

We prioritize the development of our own CMS for our A.I. writing assistant. Rest assured, we are working diligently to create it as quickly as possible, enabling you to effortlessly write and manage your blogs.

What analytics capabilities do you provide?

Currently, we offer basic analytics including views, CTA conversion rate, referrers, and more. We are actively engaging with our customers to understand their priorities and determine which features to prioritize. Here are some of the analytics features we are considering:
  • Detailed analytics for each post:
    • Comprehensive referrer information
    • Scroll depth per post, and more.
  • Content analytics:
    • SERP rankings by keyword
    • SERP comparison with competitors
    • CTAs by time of day/Conversion rate by scroll depth/Referrer, and more.

What additional features can I expect?

In the future, our goal is to provide a range of additional features comparable to those offered by default in CMS platforms like Ghost. These include the ability to customize the newsletter, top menu bar, and bottom navigator. Ultimately, we also plan to offer an AI assistant for content creation, which addresses the most expensive and time-consuming aspect of the process.

Do you support API calls? Can I integrate with other analytics tools like Amplitude?

Yes, our platform supports API calls, allowing you to integrate with other analytics tools such as Amplitude. This portability enables you to leverage your preferred analytics solution while benefiting from our services.

Is it possible to customize the blog list screen and post screen?

While we do not currently offer customization for each individual screen, we provide different screen options with varying user interfaces (UIs) for you to choose from. These options allow you to select a screen layout that best suits your preferences and needs.

Plans

How much does the Team Plan cost?

For detailed pricing information regarding our Team Plan, please contact us. Our pricing is based on a per-blog basis, without any limitations on traffic, the number of users, and other factors. We'll be happy to discuss the specific details with you.
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