Bing Market Share: Did They Outperform After Implementing GPT? (vs Google)
Introduction
In the search engine world, Google is the big player, but Microsoft’s Bing is also making progress. Recently, Bing added GPT (Generative Pre-trained Transformer) technology to improve its search results. This has raised questions about whether this change has helped Bing become more popular. In this blog post, we will look at Bing's history, its market share from 2020 to 2024, and how the new GPT technology has affected its growth and user experience.
What is Bing
Bing, developed by Microsoft, was officially launched on June 3, 2009. It was a rebranding and significant upgrade of Microsoft's previous search engines, including MSN Search, Windows Live Search, and Live Search. The name "Bing" was chosen for its simplicity, memorability, and the onomatopoeic sound associated with discovering something.
The History of Bing
Bing's journey began as a rebranding of Microsoft's earlier search engines. Since its launch, Bing has undergone several significant updates and rebranding efforts. Notable milestones include the introduction of Bing Rewards in 2010, the integration with Yahoo! Search in 2012, and the introduction of AI-powered search capabilities in recent years.
Key Features of Bing
Bing has developed several unique features to distinguish itself from competitors. These include:
Feature | Description |
|---|---|
Visual Search | Allows users to search using images instead of text. |
Rewards Program | Users earn points for searching, which can be redeemed for various prizes. |
Integrated AI | Uses artificial intelligence to provide more relevant search results and personalized recommendations. |
Enhanced Local Search | Offers detailed local search results, including business listings and reviews. |
Integration with Microsoft Services | Seamlessly integrates with Office, Windows, and other Microsoft products. |
GPT Integration | Incorporates advanced AI technology to improve the accuracy and relevance of search results. |
Let’s take a look about GPT Integration (Bing Copilot) a bit more.
Bing Copilot: AI Integration into Search
Since Microsoft recently invested in OpenAI and formed a partnership, Bing has introduced a new feature called Copilot. You can use it for free if you sign in to Bing with a Microsoft account.
Here’s how it works:
If you search something, it immediately shows generated result on the right panel.
You can ask more in detail with clicking
COPILOTtab.
Bing's Market Share from 2009 to 2024
To understand Bing's performance over the past few years, let's look at its market share data from it’s launch to 2024.
Year | Bing Global Market share |
|---|---|
2009 | 2.3% |
2010 | 3.46% |
2011 | 3.57% |
2012 | 3.09% |
2013 | 3.36% |
2014 | 3.63% |
2015 | 3.02% |
2016 | 2.79% |
2017 | 2.76% |
2018 | 2.82% |
2019 | 2.44% |
2020 | 2.7% |
2021 | 2.58% |
2022 | 3.19% |
2023 | 2.97% |
2024 (as of January) | 3.42% |
According to Microsoft, Bing hit 100 million daily active users worldwide. To put it in a perspective, Google has over 1 billion daily active users.
Key takeaway:
Bing's market share has slightly increased since they announced the Copilot feature, but there's still a long way to go.
Conclusion
In conclusion, Bing's market share has seen a modest but noteworthy increase since integrating GPT technology. While still behind Google, Bing has shown that innovation and a focus on user experience can yield positive results. The future looks promising for Bing as it continues to use advanced technologies to enhance its services. It will be interesting to see how Bing evolves and challenges the search engine market.
However, Google remains a strong competitor. Google has introduced a similar AI feature called SGE (Search Generative Experience), which mirrors Bing's AI advancements.
Stay tuned for a future post where I will explore Google's SGE in more detail.