Hands-on Tips for Tiktok live shopping
What is TikTok Shop?
TikTok Shop is the e-commerce service rolled out by Chinese tech titan ByteDance, seamlessly integrated with the beloved app TikTok. It effortlessly connects TikTok's Live and Shorts features with commerce, empowering users for marketing and sales. Launched in the US last September, it swiftly racked up $11 billion in GMV within three months.
Today, TikTok Shop stands as another prime sales channel and opportunity.
How can you boost profit by streaming TikTok live shopping?
With TikTok Shop in full swing, anyone can generate substantial revenue through TikTok. However, achieving significant sales requires attracting a large audience to live broadcasts and persuading them to purchase.
While it may sound easy, executing these tasks seamlessly is anything but simple.
Here are the tips for influencers who want to make more profit on TikTok shop live.
1. Choose your products wisely
To finish streaming TikTok live successfully, there are so many factors that we should care about. We should learn streaming skills, make content that viewers enjoy, etc.
But the essence of TikTok live shopping is “product”. So here’s the tip for selecting products for selling.
First, you should choose a product that you know well.
Through TikTok live shopping, viewers want to get information and real reviews from you. So the quality of information and reviews decides the rate of purchasing.
Think about it. If you want to buy fitness equipment, who’s review will be more trustworthy? The engineer without any muscles or the pro-MMA fighter?
Next, you should upload at least 20 products.
Even if you won’t introduce those products, viewers go into your showcase and buy the products they want. So it is important to put forward other products that viewers might interested in.
Also, uploading many products leads to varying prices. A wide price range leads to a wide range of customers, boosting your profit.
2. Engage with your customers
Building a strong bond with customers not only boosts viewership but also encourages purchases through fan loyalty toward streamers.
But how can we build a strong bond with them?
First, focus on communication with them.
To engage with them, it is crucial to react to their chat, welcome them, and answer their questions.
72% of people satisfied with the service share their experience with over 6 people on average.
(According to Esteban Kolsky, the strategy leader of SAP SE)92% of people who experienced bad communication over 2 times left the brand immediately.
(According to the “Future CX report” that PwC published)Over 86% of buyers would pay more for better customer experiences. (According to the survey done by 2020)
This means that faithful communication with viewers prevents the loss of viewers and even attracts them.
Second, focus on your content.
TikTok live shopping’s strategies are focusing on the power of influencers.
This means, TikTok aims to customers with the contents of influencers, not cheap prices or other strategies like Temu or AliExpress.
So focus on how you can introduce the products with attractive content. This will boost your TikTok live itself.
3. Use good tools to improve your streaming skills.
Streaming while showing over 20 products and answering all their inquiries might sound straightforward. But it’s easier said than done.
Here, we introduce some excellent tools to tackle such difficulties. Utilize these effectively to conduct better streaming
Enhance
Enhance is the AI tool that captures all the important chats such as inquiries for products, packaging, or streaming schedules.
It helps you to manage and answer the inquiries that are related to products you didn't introduce on streaming now but put on the showcase.
This allows the viewers to get information about the products quickly and makes them feel like they are friendly communicating with you.
Good communication leads to an inflow of new fans and an increase in revenue.
Also, this service is inviting beta users who wants to use their service for free and they are looking for the next features for TikTok live streamers at discord channel now.
This is their link so go and check the service! So go and make the service that fits to you!
Tikfinity
On TikTok live streaming, you need some tools such as content connector, TTS, and graphics for viewers.
Tikfinity, the tool for TikTok live streamers, helps their content creating with many features.
It is optimized for live streamers with live contents such as game playing.
And here’s the link for the tikfinity!
“The main key for success is to keep at it.”
I introduced about the tips for successful streaming.
But the main key is your effort to make good content and continue your streaming.
I hope you stream successfully. Thank you!