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Jun 03, 2023
The reason you might think of Ghost as the first option for a company blog is because a lot of other companies are using it, and it has a pretty UI/UX, etc. But Ghost is open source, and it's basically a tool for newsletters. inblog is a complete company blog tool that does what a blog is supposed to do. It helps you rank higher in search engines(Google) and drives customer conversions.
Let's take a look at why you should consider inblog as a lightweight, fast, and AI-enhanced alternative to Ghost for your company blog.
inblog vs Ghost: what's the difference?
Newsletters vs. Top SERP & Customer Conversions
Ghost is basically a tool for newsletters. As you can see from their dashboard, they show you key metrics like total subscribers, engagement, etc. Their main concern is how many subscriptions you create and how many times you get your newsletter opened.
inblog is essentially built with business in mind. It comes with built-in SEO optimization for top exposure, CTA buttons for conversions, and analytics to analyze those conversions. Writing blog content is a time-consuming and expensive endeavor. In the near future, inblog will also offer content creation utilizing Artificial Intelligence.
No setup and no maintenance
Ghost is very complex to set up. You need to find a cloud host for your server, install the Ghost software (open source), and securely maintain your server, database, and software to ensure it's always up and running. You also need to optimize your Ghost blog for fast loading and SEO optimization, although the cloud version of Ghost requires no setup.
inblog is a complete blogging solution. You don't have to worry about setup or maintenance, so you can focus on creating content with peace of mind. This is the core value that inblog provides to its customers.
Use Sub-directories easily
Using a blog as a sub-domain (blog.example.com) versus a sub-directory (example.com/blog) is one of the most debated topics in the SEO world. But as most of us know, having a blog as a subdirectory is much more effective. Just look at most of the companies that are utilizing blogs (OpenAI Blog, Salesforce Blog, Notion Blog).
If you're using the open source version of Ghost, it's very difficult to utilize subdirectories, and you have to pay $199/month to use the cloud version of Ghost.
inblog makes it very easy to use subdirectories! We've implemented all the settings for you, and the cost is very low compared to Ghost.
Always fast inblog
Ghost requires optimization and speed tuning to keep your blog running fast. As your traffic increases, you'll need to set things up to keep the performance/speed the same, and for the cloud version of Ghost, you'll need to work on optimizing your theme and plugins to ensure your blog loads quickly.
inblog will always be fast. Even if you post a lot of content or your blog gets a lot of traffic, inblog loads very quickly. And this page speed is a direct determinant of your Google search ranking. (Lighthouse)
Light vs Heavy
Ghost is a heavy blogging engine. The themes and plugins you use make your pages heavier, which affects page load times, results in low scores in Google's Lighthouse + Core Web Vital Audit, and affects your search rankings.
inblog is a lightweight alternative to Ghost. It consistently maintains very high scores in Lighthouse, a Google-recognized SEO scorer.
SEO optimization
inblog optimizes your SEO automatically. You don't have to worry about installing multiple plugins or hiring an expert. The title of your post is automatically entered as the H1 tag, and the H1 tag you write in your notion is automatically entered as the H2 tag of your post. You can also specify the meta-description and URL slug.
Optimizing readers' reading experience
The basic goal of a blog is to get readers to read it. A good blog looks and feels like a book. inblog gives your blog visitors the same experience as reading a book. If your blog is highly readable and has good content, visitors tend to spend more time on it. (Wikipedia) This increases your "Duration Time” metric, which can help you rank higher in search.
Why is inblog a great alternative to Ghost?
inblog was built from the ground up with corporate (enterprise) blogs in mind. Everything you need to organize, optimize, set up, and maintain a blog for readability, speed, and conversion is automatically available in inblog. When you start blogging with inblog, the best practices of corporate (enterprise) blogging are built-in. You'll be able to utilize inblog's unique CTA buttons and analytics out of the box to help you convert the customers that matter most on your blog.
Create your blog now and connect your domain to inblog in less than a minute, and inblog will do the rest. You don't need to be an SEO expert - inblog takes care of all the rest of the infrastructure, so you can focus on writing content with peace of mind. Focus on your product and grow your business! For the above reasons, inblog can be a great Ghost alternative.
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