TikTok Shop Live Tip: Way to increase sales

What is TikTok Shop?

TikTok Shop is the e-commerce service rolled out by Chinese tech titan ByteDance, seamlessly integrated with the beloved app TikTok. It effortlessly connects TikTok's Live and Shorts features with commerce, empowering users for marketing and sales. Launched in the US last September, it swiftly racked up $11 billion in GMV within three months.

Today, TikTok Shop stands as another prime sales channel and opportunity.

Why should we do TikTok Shop?

TikTok Shop is better than other platforms for influencers.

Like Amazon or Snapchat, they started to support live commerce system.
For example, Amazon, they aren’t familiar with video content amerce systems.
However, their existing customers are not fit for a live comnd they have specific needs when they come to Amazon so it is hard to increase sales extremely.

But TikTok Shop, the major customers are familiar with the video system so they feel easy to participate in live streaming.

Also, they are participating with their fan feeling.
You can make sales with the “Don’t need that” group.
This means you can overcome the original customers of the product.

This is why you should do TikTok Shop.

How can we make better sales on TikTok Shop Live?

But as we all know, we have no experience of “selling things”.
We have no skills in live commerce and only we have is influence power.

Here are some details about increasing sales at TikTok Shop.
By reading this, you can exchange your influence power for money!

Be professional with your products.

1. Choose Products You Know Well

Viewers tune into TikTok live shopping to get genuine information and honest reviews. Your expertise in the product can significantly influence purchasing decisions. Think about it: if you’re buying fitness equipment, whose review would you trust more? The engineer without any muscles or the pro-MMA fighter?

2. Upload at Least 20 Products

Even if you don't plan to showcase all of them, having a variety of products available in your showcase is important. This allows viewers to browse and buy what interests them. Moreover, offering a range of products at different price points can attract a wider audience and boost your profits.

Engage with Your Customers

Building a strong connection with your audience not only increases viewership but also fosters loyalty and encourages purchases. Here’s how to build that bond:

1. Focus on Communication

Engage with your viewers by responding to their chats, welcoming them, and answering their questions. Good communication is key:

• 72% of people satisfied with the service share their experience with over six others (Esteban Kolsky, SAP SE).

• 92% of people who experienced poor communication twice left the brand immediately (PwC’s Future CX report).

• Over 86% of buyers would pay more for better customer experiences (2020 survey).

Effective communication prevents viewer loss and attracts new ones.

2. Focus on Your Content

TikTok live shopping thrives on the power of influencers. Unlike platforms like Temu or AliExpress that compete on price, TikTok focuses on compelling content from influencers. Creating attractive content to showcase your products can significantly boost your TikTok live performance.

Use Good Tools to Improve Your Streaming Skills

Managing a live stream while showcasing over 20 products and addressing all inquiries is no easy feat. Here are some tools to help you streamline the process:

Enhance

Enhance is an AI tool that captures important chats, such as product inquiries, packaging questions, or streaming schedules. It helps you manage and respond to questions about products not currently featured in your stream but available in your showcase. This ensures viewers get the information they need quickly, fostering a sense of friendly communication.

Good communication not only brings in new fans but also increases revenue. Enhance is currently inviting beta users to try their service for free and is seeking feedback for new features on their Discord channel.

Check out Enhance and see how it can elevate your TikTok live streaming! Click here to learn more and tailor the service to your needs.

You need to use these assistant tools. They will help you to exchange your influence to the sales easily.

Try it and make better sales.

See you at the next blog, thank you.