TikTok Shop Live Strategy: Different point of rich sellers
Nowadays, with the internet and talent, everyone can be an influencer.
And influencers can make money with their influence.
Yes. TikTok Shop Live is one of the ways.
But still not ‘everyone’ can earn the same money. Some are getting lots of revenue, some aren’t.
What’s the difference between them? That’s what will I tell you today.
Today I’m gonna tell about
What is the biggest difference between rich TikTok Shop live sellers and others?
Why does that make so big a difference?
How can we close the gap?
What is the biggest difference between rich TikTok Shop live sellers and others?
How do the influencers get money?
Yeah, they get the money from the viewers.
This means the difference in money comes from the difference in the number of viewers!
So we have to focus on why they get so many viewers.
There are two ways to get many viewers: Retention and Inflow
But there is one way to catch both ways at the same time. That’s engagement!
Engagement with viewers increases the inflow and retention of viewers at the same time.
Here are the pieces of evidence for that.
72% of people satisfied with the service share their experience with over 6 people on average.
(According to Esteban Kolsky, the strategy leader of SAP SE)This means, that if you make the viewers happy with your engagement, they will share you with their friends! This is where new inflows come in!
92% of people who experienced bad communication over 2 times left the brand immediately.
(According to the “Future CX report” that PwC published)
This research explains why viewers unfollow you.
It is important sense of belonging and prevent them from having bad experiences with you.
If you engage with them a lot, they will become your fans and help you a lot.
It’s not just my idea. Lots of research and famous strategy leaders are saying that sellers should focus on customer experiences and engagement.
Why does it make so big a difference?
We all understand how engagement makes a difference in the number of viewers.
But is that all? We have lots of other ways to increase the number of viewers.
Then why does it make so big a difference?
See this research now.
Over 86% of buyers would pay more for better customer experiences. (According to the survey done in 2020)
This means each viewer who experiences good engagement and service while buying something can pay more.
So this means good engagement and customer service not only increase the number of viewers but also increase the money that each viewer pays for you.
How can we close the gap in TikTok Shop?
Now we all understand what we have to do.
But how can we act like them? They have skills, managers, and experiences.
Time will tell how, but we want to change right now. Right?
Then we should use tools to close the gap. That’s the meaning of tools.
Enhance is the AI tool that captures all the important chats such as inquiries for products, packaging, or streaming schedules.
It helps you to manage and answer the inquiries that are related to products you didn't introduce on streaming now but put on the showcase.
This allows the viewers to get information about the products quickly and makes them feel like they are friendly communicating with you.
Good communication leads to an inflow of new fans and an increase in revenue.
Also, this service is inviting beta users who want to use their service for free and they are looking for the next features for TikTok live streamers at Discord channel now.
This is their link so go and check the service! So go and make the service that fits you!
By using this, you can be a better seller, influencer, and rich.
See you next time with other tips for you!