Best way to maximize TikTok Shop live revenue: Customer engagement
What is TikTok Shop?
TikTok Shop is the e-commerce service rolled out by Chinese tech titan ByteDance, seamlessly integrated with the beloved app TikTok. It effortlessly connects TikTok's Live and Shorts features with commerce, empowering users for marketing and sales. Launched in the US last September, it swiftly racked up $11 billion in GMV within three months.
Today, TikTok Shop stands as another prime sales channel and opportunity.
Why customer engagement is important?
TikTok Shop Live is different from normal TikTok Live because the host's goal is to make the viewers purchase my products.
And in that part, we can say TikTok Shop influencers are similar to a brand!
And here are some interesting facts about customer engagement.
72% of people satisfied with the service share their experience with over 6 people on average.
(According to Esteban Kolsky, the strategy leader of SAP SE)92% of people who experienced bad communication over 2 times left the brand immediately.
(According to the “Future CX report” that PwC published)Over 86% of buyers would pay more for better customer experiences. (According to the survey done in 2020)
See? It’s simple. Good customer experience makes money, bad customer experience takes your customer!
Also, TikTok live shopping is totally different from normal E-commerce services.
Unlike other services, TikTok Live Shopping relies on interest in and fandom for the TikTok Live host to influence purchases.
According to our research, over 20% of revenue might be missing because of a lack of response to inquiries.
Then how can we prevent them?
The best way to maximize TikTok live shopping sales is to focus on customer engagement.
But how can we engage them in TikTok Shop Live?
Usually, influencers use two devices to check the viewer’s chats.
But is this solution solve the problem? No!
The UI of TikTok is not optimized for influencers, it is optimized for viewers who don’t need to focus on other viewer’s reactions!
Then how can we get the optimized tool for influencers?
Here’s the tool I want to introduce for influencers, Enhance.
Enhance is the AI tool that captures all the important chats such as inquiries for products, packaging, or streaming schedules.
It helps you manage and answer the inquiries related to products you didn't introduce on streaming now but put on the showcase.
This lets the viewers quickly get information about the products and makes them feel friendly communicating with you.
This is their link so check the service!
Also by joining the discord, you can request customized features you want!
Go now and optimize your TikTok live shopping!
If you want more tips, please come to see my other blogs and get detailed tips for it.