Apple and OpenAI collaborate on Siri overhaul, why is Microsoft concerned?
Discover how Apple’s collaboration with OpenAI is transforming Siri in iOS18 and why Microsoft is concerned about this partnership.
Jun 01, 2024
Apple and OpenAI collaborate on Siri overhaul, why is Microsoft concerned?
Apple and OpenAI have been collaborating on a revolutionary overhaul of Siri for the past year. According to reports, Apple's machine learning team met with Sam Altman and members of OpenAI in mid-2023. The meeting resulted in Apple employees gaining access to OpenAI APIs for internal testing.
Significant improvements to Siri
Apple is leveraging OpenAI's technology to significantly improve Siri's capabilities. We've seen evidence of the use of these APIs in the iOS 17.4 code, including integration with ChatGPT to help Siri better understand the context of user speech and answer complex questions. This will allow Siri to provide more responsive and natural conversations, and will also enhance real-time translation capabilities.
OpenAI technology integration
Apple wants to make it clear that Siri is using OpenAI's APIs, and will ensure that users know that Siri's responses are generated by ChatGPT. In doing so, Apple will use "confidential computing" techniques to address privacy concerns.
Microsoft's concerns
Microsoft is concerned about Apple's collaboration with OpenAI. Microsoft is working with OpenAI to provide technology for the Microsoft Copilot and is providing data centers for OpenAI's ChatGPT operations. Apple's collaboration with OpenAI could threaten this exclusive relationship for Microsoft. As Apple uses OpenAI technology to improve Siri, Microsoft is worried that its AI technology could be used to make Apple more competitive.
Collaborating with Google and developing its own language models
Meanwhile, Apple is also working with Google to integrate Gemini into iOS 18. Apple is also working on its own language model that can handle simple tasks like summarizing text offline. The first preview of all these new AI features will be unveiled at WWDC on June 10, 2024.
The significance of the Siri revamp
Apple is looking to regain its competitive edge in AI technology with the revamp of Siri, and this move will greatly improve the user experience: Siri will now be able to answer more complex questions, perform a wider range of functions, and users will experience more natural interactions.
Bottom line.
Microsoft is concerned about its AI technology contributing to Apple's Siri overhaul because of Apple's collaboration with OpenAI. This could affect Microsoft's AI strategy, which could threaten its position in the AI technology race.
In conclusion, Apple's Siri revamp will be an important turning point in the evolution of AI technology, which will further increase competition in the AI technology space. With Siri's enhanced capabilities, Apple will provide users with a more convenient and smarter experience.
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